@devries_millworks
Henry DeVries
Custom kitchens and furniture Professional home and bath remodels Operating in west central Illinois
@devries_millworks Profile Analysis Summary
Based on the last 12 posts
When we look at how devries_millworks's audience interacts with their content, we see an engagement rate of 5.07% — that's about 1.2K likes and 22 comments per post on average. Compared to similar accounts in the 10K-100K follower range (where the average sits around 2.5%), this is 103% higher, which suggests a genuinely engaged community.
Looking at content mix, about 67% of recent posts are videos and 33% are photos. Interestingly, video content tends to spark 40.9x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 71 days — a infrequent rhythm. Captions tend to be concise, averaging around 123 characters.
Key Metrics
23.1K
Followers
156
Following
12
Total Posts
5.07%
Engagement Rate
1.2K
Avg Likes
22
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
23,138 followers
5.07% engagement rate
12 posts, 22 avg comments
148.3:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
13.8K
Total Likes
266
Total Comments
Engagement Rate
Your engagement rate is 103% above the Micro (10K-100K) average. This indicates strong audience connection and content resonance.
Avg. Likes per Post
Your average likes are 42% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 72% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.0
Posts per day
0
Posts per week
Sunday
Most active day
Posts by Weekday
Top Performing Content
If you're paying for a custom kitchen make sure you get the little details right. #customcabinets ...
View on Instagram
Couple things to note: The bracket holes and the routered areas are oversized to account for wood ...
View on Instagram
Miters for an island cabinet with the @lamello_usa clamex connectors. It's been about a year since m...
View on InstagramAnalyzed 12 posts. Top content receives 12.4K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 1.7K avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">93.7</span>%
Likes Trend
-93.8%
Before: 2.2K avg
After: 135 avg
Comments Trend
-91.0%
Before: 41 avg
After: 4 avg
Total Engagement
-93.7%
Before: 2.2K avg
After: 139 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 123 characters. Medium captions (101-500 chars) perform best with 2.3K avg engagements.
Hashtag Performance
With Hashtags
6
posts
Without Hashtags
6
posts
Most Used Hashtags
Average 1.3 hashtags per post. Posts with hashtags get 2.1K more avg engagements.
Growth Indicators
Account Classification
Small InfluencerWith 23.1K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.007
ExcellentEngagement Rate
5.07%
Above averageTotal Followers
23.1K
Following 156- • Very influential - follows far fewer than followers
- • Engagement rate is above the 3-5% benchmark for small accounts
- • Average of 1.2K likes and 22 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Family & Relationships
Content about family and relationships
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement × 3
Audience Summary
This established account shows high engagement with primarily English content. Average post reaches an estimated 3.5K accounts.
Best Time to Post
Best performing time: Tuesday 12am
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @devries_millworks's recent content
@devries_millworks's engagement rate of 5.07% is excellent compared to similar accounts. This indicates a excellent level of audience interaction and content effectiveness.
Content strategy is 67% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 71 days between posts. low frequency typically leads to better audience retention.
Best performing video generated 10.7x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a minimal approach with an average of 123 characters. This minimal style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.