@devsday
Devan Jesmer
Licensed esthetician - 39, acne prone + rosacea I read a lot of romance π«Άπ» Thoughts from the Shelf on Substack βοΈ π Devan.Jesmer@gmail.com /πCT
@devsday Profile Analysis Summary
Based on the last 12 posts
When we look at how devsday's audience interacts with their content, we see an engagement rate of 2.57% β that's about 672 likes and 94 comments per post on average. This lines up well with the 2.5% average for accounts with 10K-100K followers β a solid, steady performance.
Looking at content mix, about 33% of recent posts are videos and 67% are photos. Interestingly, photo content tends to spark 1.7x more interaction than videos β worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 12 days β a infrequent rhythm. Captions tend to be detailed, averaging around 525 characters.
Key Metrics
29.8K
Followers
2.4K
Following
12
Total Posts
2.57%
Engagement Rate
672
Avg Likes
94
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
29,812 followers
2.57% engagement rate
12 posts, 94 avg comments
12.3:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
8.1K
Total Likes
1.1K
Total Comments
Engagement Rate
Your engagement rate is on par with the Micro (10K-100K) average. You're performing as expected for your follower tier.
Avg. Likes per Post
Your average likes are 66% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comment rate exceeds the Micro (10K-100K) average by 18%. You're building meaningful conversations with your audience.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.1
Posts per day
1
Posts per week
Monday
Most active day
Posts by Weekday
Top Performing Content
2025 BEST OF SKINCARE: Some takeaways/reflectionsβ - I want to try more antioxidant/vitamin c serum...
View on Instagram
2025 BEST OF HAIRCARE: Some takeaways and reflections! - My hair wash routine went under a major tr...
View on Instagram
2025 BEST OF MAKEUP: Some takeaways and reflections! - My makeup shifted to be even more minimal ju...
View on InstagramAnalyzed 12 posts. Top content receives 1.6K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 367 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">56.0</span>%
Likes Trend
-59.2%
Before: 955 avg
After: 390 avg
Comments Trend
-28.5%
Before: 110 avg
After: 79 avg
Total Engagement
-56.0%
Before: 1.1K avg
After: 468 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 525 characters. Long captions (500+ chars) perform best with 1.2K avg engagements.
Hashtag Performance
With Hashtags
10
posts
Without Hashtags
2
posts
Most Used Hashtags
Average 2.3 hashtags per post. Posts with hashtags get 638 more avg engagements.
Growth Indicators
Account Classification
Small InfluencerWith 29.8K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.081
ExcellentEngagement Rate
2.57%
Below averageTotal Followers
29.8K
Following 2.4K- β’ Very influential - follows far fewer than followers
- β’ Engagement rate is below the 3-5% benchmark for small accounts
- β’ Average of 672 likes and 94 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Beauty & Skincare
Beauty tips and skincare routines
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Family & Relationships
Content about family and relationships
Business & Motivation
Entrepreneurship and motivational content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement Γ 3
Audience Summary
This established account shows average engagement with primarily English content. Average post reaches an estimated 2K accounts.
Best Time to Post
Best performing time: Friday 8pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @devsday's recent content
@devsday's engagement rate of 2.57% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.
Content strategy is 67% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 12 days between posts. low frequency typically leads to better audience retention.
Best performing photo generated 2.3x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a detailed approach with an average of 525 characters. This detailed style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.