@digital__step
Digital Step
Helping pharma & medical businesses grow online Websites | Leads | Digital Marketing +917897328060
@digital__step Profile Analysis Summary
Based on the last 12 posts
When we look at how digital__step's audience interacts with their content, we see an engagement rate of 1.15% — that's about 3 likes and 0 comments per post on average. For accounts in the 1K-10K follower range, the typical rate is around 5%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 42% of recent posts are videos and 58% are photos. Interestingly, video content tends to spark 1.4x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 4 days — a moderately consistent rhythm. Captions tend to be detailed, averaging around 682 characters.
Key Metrics
260
Followers
2K
Following
12
Total Posts
1.15%
Engagement Rate
3
Avg Likes
0
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
260 followers
1.15% engagement rate
12 posts, 0 avg comments
0.1:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
36
Total Likes
0
Total Comments
Engagement Rate
Your engagement rate is 77% below the Nano (1K-10K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 99% below typical Nano (1K-10K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 100% below the Nano (1K-10K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.3
Posts per day
2
Posts per week
Thursday
Most active day
Posts by Weekday
Top Performing Content
\Artificial Intelligence: The Future of Technology Artificial Intelligence is rapidly transforming ...
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Boost Your Online Visibility with Smart SEO! Struggling to rank your website on Google? We help bus...
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🌙✨ Eid Mubarak! ✨🌙 May this beautiful occasion of Eid bring peace, prosperity, and endless happin...
View on InstagramAnalyzed 12 posts. Top content receives 5 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 1 avg engagements per post.
Engagement Trend
Overall Trend
IncreasingComparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">25.0</span>%
Likes Trend
+25.0%
Before: 3 avg
After: 3 avg
Comments Trend
+0.0%
Before: 0 avg
After: 0 avg
Total Engagement
+25.0%
Before: 3 avg
After: 3 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 682 characters. Medium captions (101-500 chars) perform best with 4 avg engagements.
Hashtag Performance
With Hashtags
10
posts
Without Hashtags
2
posts
Most Used Hashtags
Average 6.5 hashtags per post. Posts without hashtags perform 0 better on average.
Growth Indicators
Account Classification
Micro InfluencerWith 260 followers, this account falls in the Micro category (1K-10K). Typical engagement for this tier: 5-10%
Following/Followers
7.612
PoorEngagement Rate
1.15%
Below averageTotal Followers
260
Following 2K- • Following exceeds followers - may indicate follow-back strategy
- • Engagement rate is below the 5-10% benchmark for micro accounts
- • Average of 3 likes and 0 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of energetic & driven.
Business & Motivation
Entrepreneurship and motivational content
Family & Relationships
Content about family and relationships
Photography & Art
Focus on visual storytelling and artistic content
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
Under 1K followers
Estimated based on average engagement × 3
Audience Summary
This growing account shows average engagement with primarily English content. Average post reaches an estimated 9 accounts.
Best Time to Post
Best performing time: Tuesday 4am
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @digital__step's recent content
@digital__step's engagement rate of 1.15% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.
Content strategy is 58% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is medium with an average interval of 4 days between posts. medium frequency typically leads to better audience retention.
Best performing video generated 1.7x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a detailed approach with an average of 682 characters. This detailed style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.