@digitas.na
Digitas North America π¦
The Networked Experience Agency
@digitas.na Profile Analysis Summary
Based on the last 12 posts
When we look at how digitas.na's audience interacts with their content, we see an engagement rate of 0.06% β that's about 66 likes and 5 comments per post on average. For accounts in the 100K-500K follower range, the typical rate is around 1.8%, so there's some room to grow here β but every audience is different.
Looking at content mix, about 67% of recent posts are videos and 33% are photos.
On the posting side, new content shows up about every 17 days β a infrequent rhythm. Captions tend to be moderate-length, averaging around 395 characters.
Key Metrics
113.7K
Followers
441
Following
669
Total Posts
0.06%
Engagement Rate
66
Avg Likes
5
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
113,689 followers
0.06% engagement rate
669 posts, 5 avg comments
257.8:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
790
Total Likes
62
Total Comments
Engagement Rate
Your engagement rate is 97% below the Mid-tier (100K-500K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 99% below typical Mid-tier (100K-500K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 98% below the Mid-tier (100K-500K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.1
Posts per day
0
Posts per week
Friday
Most active day
Posts by Weekday
Top Performing Content
This spot is like a bag of NERDS Juicy Gummy Clusters. We finished it and immediately wanted more. ...
View on Instagram
Talked to Alex from EA about their strategy at CES π‘ Itβs simple: listen to the community. 1 billio...
View on Instagram
Holiday spirit incoming. πβ¨ Digitas is ringing in the season with a first look at our client @walma...
View on InstagramAnalyzed 12 posts. Top content receives 177 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 16 avg engagements per post.
Engagement Trend
Overall Trend
StableComparing 6 older posts to 6 recent posts. Overall engagement has remained stable by <span class="font-medium text-green-400">1.4</span>%
Likes Trend
-10.1%
Before: 69 avg
After: 62 avg
Comments Trend
+685.7%
Before: 1 avg
After: 9 avg
Total Engagement
+1.4%
Before: 71 avg
After: 72 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 395 characters. Medium captions (101-500 chars) perform best with 81 avg engagements.
Hashtag Performance
With Hashtags
11
posts
Without Hashtags
1
posts
Most Used Hashtags
Average 3.3 hashtags per post. Posts with hashtags get 49 more avg engagements.
Growth Indicators
Account Classification
Medium InfluencerWith 113.7K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.004
ExcellentEngagement Rate
0.06%
Below averageTotal Followers
113.7K
Following 441- β’ Very influential - follows far fewer than followers
- β’ Engagement rate is below the 1-3% benchmark for medium accounts
- β’ Average of 66 likes and 5 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Family & Relationships
Content about family and relationships
Entertainment & Music
Entertainment, music, and nightlife content
Travel & Adventure
Content related to travel destinations and adventures
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
100K-1M followers
Estimated based on average engagement Γ 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 198 accounts.
Best Time to Post
Best performing time: Monday 12pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @digitas.na's recent content
@digitas.na's engagement rate of 0.06% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 67% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 17 days between posts. low frequency typically leads to better audience retention.
Best performing photo generated 2.5x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 395 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.