@discovergloucester
Discover Gloucester
βοΈ Americaβs Oldest Seaport π #DiscoverGloucester π Just 45 minutes from Boston
@discovergloucester Profile Analysis Summary
Based on the last 12 posts
When we look at how discovergloucester's audience interacts with their content, we see an engagement rate of 1.14% β that's about 161 likes and 5 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here β but every audience is different.
Looking at content mix, about 42% of recent posts are videos and 58% are photos. Interestingly, video content tends to spark 1.8x more interaction than photos β worth noting for anyone studying this account's strategy.
On the posting side, new content shows up roughly every 2 days β a highly consistent rhythm. Captions tend to be moderate-length, averaging around 298 characters.
Key Metrics
14.5K
Followers
811
Following
1.7K
Total Posts
1.14%
Engagement Rate
161
Avg Likes
5
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
14,505 followers
1.14% engagement rate
1749 posts, 5 avg comments
17.9:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
1.9K
Total Likes
59
Total Comments
Engagement Rate
Your engagement rate is 54% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 92% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 94% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.5
Posts per day
4
Posts per week
Friday
Most active day
Posts by Weekday
Top Performing Content
Galleries, whale watches, and the Lannon taking shape: Gloucester in the 90s. ποΈ β΅οΈ #GloucesterMA ...
View on Instagram
If you havenβt stopped by the newly refreshed space at Castaways Vintage Cafe yet, consider this you...
View on Instagram
Happy first day of spring from Gloucester, MA! π· Still a little chilly, but longer days and bright...
View on InstagramAnalyzed 12 posts. Top content receives 381 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 102 avg engagements per post.
Engagement Trend
Overall Trend
IncreasingComparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">12.0</span>%
Likes Trend
+15.4%
Before: 149 avg
After: 172 avg
Comments Trend
-59.5%
Before: 7 avg
After: 3 avg
Total Engagement
+12.0%
Before: 156 avg
After: 175 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 298 characters. Medium captions (101-500 chars) perform best with 166 avg engagements.
Hashtag Performance
With Hashtags
9
posts
Without Hashtags
3
posts
Most Used Hashtags
Average 2.7 hashtags per post. Posts with hashtags get 41 more avg engagements.
Growth Indicators
Account Classification
Small InfluencerWith 14.5K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.056
ExcellentEngagement Rate
1.14%
Below averageTotal Followers
14.5K
Following 811- β’ Very influential - follows far fewer than followers
- β’ Engagement rate is below the 3-5% benchmark for small accounts
- β’ Average of 161 likes and 5 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.
Food & Cuisine
Food-related content and culinary experiences
Family & Relationships
Content about family and relationships
Travel & Adventure
Content related to travel destinations and adventures
Photography & Art
Focus on visual storytelling and artistic content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement Γ 3
Audience Summary
This established account shows average engagement with primarily English content. Average post reaches an estimated 483 accounts.
Best Time to Post
Best performing time: Thursday 12pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @discovergloucester's recent content
@discovergloucester's engagement rate of 1.14% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.
Content strategy is 58% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is medium with an average interval of 2 days between posts. medium frequency typically leads to better audience retention.
Best performing video generated 2.3x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 298 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.