@dm_cesko
dm Česko
Zde jsem člověkem, zde nakupuji. Vítejte na oficiálním Instagramu dm drogerie markt v České republice!
@dm_cesko Profile Analysis Summary
Based on the last 12 posts
When we look at how dm_cesko's audience interacts with their content, we see an engagement rate of 0.22% — that's about 420 likes and 14 comments per post on average. For accounts in the 100K-500K follower range, the typical rate is around 1.8%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 58% of recent posts are videos and 42% are photos. Interestingly, video content tends to spark 8.0x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up roughly every 2 days — a highly consistent rhythm. Captions tend to be moderate-length, averaging around 286 characters.
Key Metrics
193.9K
Followers
54
Following
3.3K
Total Posts
0.22%
Engagement Rate
420
Avg Likes
14
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
193,854 followers
0.22% engagement rate
3311 posts, 14 avg comments
3589.9:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
5K
Total Likes
169
Total Comments
Engagement Rate
Your engagement rate is 88% below the Mid-tier (100K-500K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 95% below typical Mid-tier (100K-500K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 94% below the Mid-tier (100K-500K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.5
Posts per day
4
Posts per week
Wednesday
Most active day
Posts by Weekday
Top Performing Content
5. díl 💄 dm beauty challenge 2026 💋 prověřil týmovou spolupráci ve výzvě na téma LATTE MAKE-UP. 🤎...
View on Instagram
6. díl 💄 dm beauty challenge 2026 💋 je o vyřazování! 🔚 Kdo si v duelu lépe poradí se SPRÁVNÝM UR...
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Tomu nelze odolat. 🥰 Limitky The Little Mermaid 🧜♀️ si zamilujete na první pohled. 😍 🫠 Co třeb...
View on InstagramAnalyzed 12 posts. Top content receives 1.6K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 599 avg engagements per post.
Engagement Trend
Overall Trend
IncreasingComparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">56.2</span>%
Likes Trend
+56.3%
Before: 328 avg
After: 513 avg
Comments Trend
+56.1%
Before: 11 avg
After: 17 avg
Total Engagement
+56.2%
Before: 339 avg
After: 530 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 286 characters. Long captions (500+ chars) perform best with 1.1K avg engagements.
Hashtag Performance
With Hashtags
12
posts
Without Hashtags
0
posts
Most Used Hashtags
Average 4.5 hashtags per post. Posts with hashtags get 434 more avg engagements.
Growth Indicators
Account Classification
Medium InfluencerWith 193.9K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.000
ExcellentEngagement Rate
0.22%
Below averageTotal Followers
193.9K
Following 54- • Very influential - follows far fewer than followers
- • Engagement rate is below the 1-3% benchmark for medium accounts
- • Average of 420 likes and 14 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards energetic & driven with elements of neutral & informative.
Beauty & Skincare
Beauty tips and skincare routines
Family & Relationships
Content about family and relationships
Photography & Art
Focus on visual storytelling and artistic content
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
100K-1M followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily Portuguese content. Average post reaches an estimated 1.3K accounts.
Best Time to Post
Best performing time: Wednesday 4pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @dm_cesko's recent content
@dm_cesko's engagement rate of 0.22% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 58% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is high with an average interval of 2 days between posts. high frequency typically leads to better audience retention.
Best performing video generated 3.7x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 286 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.