dm_makedonija
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@dm_makedonija

dm_makedonija

Public
12
Posts
208K
Followers
34
Following

Добредојдовте на официјалната Instagram страна на dm drogerie markt Makedonija 📸❤️

dm.mk/impresum
12 posts analyzed

@dm_makedonija Profile Analysis Summary

Based on the last 12 posts

When we look at how dm_makedonija's audience interacts with their content, we see an engagement rate of 0.09% — that's about 193 likes and 3 comments per post on average. For accounts in the 100K-500K follower range, the typical rate is around 1.8%, so there's some room to grow here — but every audience is different.

Looking at content mix, about 67% of recent posts are videos and 33% are photos. Interestingly, video content tends to spark 1.6x more interaction than photos — worth noting for anyone studying this account's strategy.

On the posting side, new content shows up about every 23 days — a infrequent rhythm. Captions tend to be moderate-length, averaging around 375 characters.

Key Metrics

208K

Followers

34

Following

12

Total Posts

0.09%

Engagement Rate

193

Avg Likes

3

Avg Comments

Authority Score

43/100
Emerging

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
17/25

208,003 followers

Engagement
1/30

0.09% engagement rate

Content
0/20

12 posts, 3 avg comments

Growth
15/15

6117.7:1 follower ratio

Trust
10/10

Verified account

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Mid-tier (100K-500K)

2.3K

Total Likes

31

Total Comments

Engagement Rate

0.09%vs 1.8% (avg)
-95%

Your engagement rate is 95% below the Mid-tier (100K-500K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

193vs 8,000 (avg)
-98%

Your average likes are 98% below typical Mid-tier (100K-500K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

3vs 250 (avg)
-99%

Your comments are 99% below the Mid-tier (100K-500K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.0

Posts per day

Average

0

Posts per week

Medium consistency

Monday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Video
Most Liked
1.1K17

Предлог #3 шминка за матура со Милена Косиќ и @dm_makedonija Елонгирано и издолжено око кое засеко...

View on Instagram
Content
Video
High Performer
1884

И ние не знаеме која попрво да ја избереме! 🤯💖Мирисаат неодоливо, изгледаат совршено, а цената им ...

View on Instagram
Content
High Performer
1752

🛒✨Без разлика дали доаѓаш по проверените класици или сакаш да пробаш нешто ново, вредноста на твоит...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 1.1K likes on average.

Content Type Analysis

Content Distribution

67%
33%
Videos (8)Photos (4)

Videos

Better
Avg Likes221
Avg Comments3

Photos

Avg Likes137
Avg Comments2

Videos outperform photos by 85 avg engagements per post.

Engagement Trend

Overall Trend

Increasing

Comparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">136.3</span>%

Likes Trend

+134.3%

Before: 116 avg

After: 271 avg

Comments Trend

+420.0%

Before: 1 avg

After: 4 avg

Total Engagement

+136.3%

Before: 117 avg

After: 275 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
1-100 chars
Medium
9
101-500 chars
Long
3
500+ chars
MediumBest
Likes231
Comments3
Long
Likes79
Comments0

Average caption length: 375 characters. Medium captions (101-500 chars) perform best with 234 avg engagements.

Hashtag Performance

With Hashtags

Better

1

posts

Avg Likes1.1K
Avg Comments17

Without Hashtags

11

posts

Avg Likes112
Avg Comments1

Most Used Hashtags

#3×1

Average 0.1 hashtags per post. Posts with hashtags get 997 more avg engagements.

Growth Indicators

Account Classification

Medium Influencer
1K10K50K500K1M10M+

With 208K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%

Following/Followers

0.000

Excellent

Engagement Rate

0.09%

Below average

Total Followers

208K

Following 34
Profile Insights
  • Very influential - follows far fewer than followers
  • Engagement rate is below the 1-3% benchmark for medium accounts
  • Average of 193 likes and 3 comments per post

Hashtags & Captions

Top Hashtags

#3(1)

Based on 12 recent posts

Top Caption Words

bestie(6)
makeup(1)
beauty(1)
info(1)
org(1)
babylove(1)

Common words filtered out for relevance

Content Themes

Content Mood

Positive & Uplifting86% dominant+Energetic & Driven

The overall tone of this profile's content leans towards positive & uplifting with elements of energetic & driven.

Beauty & Skincare

Beauty tips and skincare routines

Relevance100%

Family & Relationships

Content about family and relationships

Relevance50%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

Russian100%

Detected from 12 post captions

Audience Engagement

Engagement LevelLow

Based on likes-to-followers ratio

Account SizeMacro Influencer

100K-1M followers

Est. Reach per Post580

Estimated based on average engagement × 3

Audience Summary

This established account shows low engagement with primarily Russian content. Average post reaches an estimated 580 accounts.

Best Time to Post

Best performing time: Friday 12pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @dm_makedonija's recent content

@dm_makedonija's engagement rate of 0.09% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.

Content strategy is 67% focused on videos, which appears to be the strongest performing format for this profile.

Posting consistency is low with an average interval of 23 days between posts. low frequency typically leads to better audience retention.

Best performing video generated 5.7x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a moderate approach with an average of 375 characters. This moderate style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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