@dmregister
Des Moines Register
A part of the USA TODAY NETWORK, the Register has been publishing the news Iowans have depended upon since 1849. Winner of 17 Pulitzer Prizes.
@dmregister Profile Analysis Summary
Based on the last 12 posts
When we look at how dmregister's audience interacts with their content, we see an engagement rate of 0.32% — that's about 217 likes and 11 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 25% of recent posts are videos and 75% are photos. Interestingly, photo content tends to spark 9.5x more interaction than videos — worth noting for anyone studying this account's strategy.
Key Metrics
71.4K
Followers
898
Following
12
Total Posts
0.32%
Engagement Rate
217
Avg Likes
11
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
71,443 followers
0.32% engagement rate
12 posts, 11 avg comments
79.6:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
2.6K
Total Likes
128
Total Comments
Engagement Rate
Your engagement rate is 87% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 89% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 87% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
3.0
Posts per day
21
Posts per week
Thursday
Most active day
Posts by Weekday
Top Performing Content
The Iowa Department of Natural Resources confirmed the sighting of a white fawn on the Indian Hills ...
View on Instagram
Dr. Alison Lynch, a psychiatrist at the University of Iowa, prefers spending most of her days direct...
View on Instagram
Two new residential developments are planned for lots once occupied by local landmarks in the Drake ...
View on InstagramAnalyzed 12 posts. Top content receives 675 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 263 avg engagements per post.
Engagement Trend
Overall Trend
IncreasingComparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">76.3</span>%
Likes Trend
+77.7%
Before: 156 avg
After: 277 avg
Comments Trend
+51.0%
Before: 9 avg
After: 13 avg
Total Engagement
+76.3%
Before: 165 avg
After: 290 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 584 characters. Long captions (500+ chars) perform best with 317 avg engagements.
Hashtag Performance
With Hashtags
11
posts
Without Hashtags
1
posts
Most Used Hashtags
Average 2.8 hashtags per post. Posts with hashtags get 211 more avg engagements.
Growth Indicators
Account Classification
Medium InfluencerWith 71.4K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.013
ExcellentEngagement Rate
0.32%
Below averageTotal Followers
71.4K
Following 898- • Very influential - follows far fewer than followers
- • Engagement rate is below the 1-3% benchmark for medium accounts
- • Average of 217 likes and 11 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.
Nature & Environment
Posts featuring natural landscapes and wildlife
Business & Motivation
Entrepreneurship and motivational content
Family & Relationships
Content about family and relationships
Photography & Art
Focus on visual storytelling and artistic content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 650 accounts.
Best Time to Post
Best performing time: Friday 8pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @dmregister's recent content
@dmregister's engagement rate of 0.32% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 75% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is high with an average interval of 0 days between posts. high frequency typically leads to better audience retention.
Best performing photo generated 3.0x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a detailed approach with an average of 584 characters. This detailed style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
Explore Similar Public Profiles
Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.