@dr.shellskitchen
Atlanta Chef and Caterer
📍ATL ✈️ 👩🏾🍳catering • private chef • meal prep • cooking class • consulting 💌Promo: info@drshellssoulfood.com 👇🏽Booking & Online Ordering👇🏽
@dr.shellskitchen Profile Analysis Summary
Based on the last 12 posts
When we look at how dr.shellskitchen's audience interacts with their content, we see an engagement rate of 14.01% — that's about 3.9K likes and 23 comments per post on average. Compared to similar accounts in the 10K-100K follower range (where the average sits around 2.5%), this is 460% higher, which suggests a genuinely engaged community.
Looking at content mix, about 50% of recent posts are videos and 50% are photos. Interestingly, video content tends to spark 663.0x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 115 days — a infrequent rhythm. Captions tend to be moderate-length, averaging around 251 characters.
Key Metrics
28K
Followers
7.3K
Following
12
Total Posts
14.01%
Engagement Rate
3.9K
Avg Likes
23
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
28,045 followers
14.01% engagement rate
12 posts, 23 avg comments
3.9:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
46.9K
Total Likes
276
Total Comments
Engagement Rate
Your engagement rate is 460% above the Micro (10K-100K) average. This indicates strong audience connection and content resonance.
Avg. Likes per Post
Your average likes are 95% above the Micro (10K-100K) benchmark. Your content resonates well with your audience.
Avg. Comments per Post
Your comments are 71% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.0
Posts per day
0
Posts per week
Saturday
Most active day
Posts by Weekday
Top Performing Content
Brown Sugar Peach Cobbler 🤤🍑 👩🏾🍳@Dr.Shellskitchen is here for all of your catering needs 📚...
View on Instagram
Cooking is my love language and baby, I speak soul food fluently. I’m Chef Shell, and food is how ...
View on Instagram
My pound cake doesn’t play fair… and neither do I.🎂 Peach cobbler pound cake so good it’ll have yo...
View on InstagramAnalyzed 12 posts. Top content receives 46.7K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 7.8K avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">99.9</span>%
Likes Trend
-99.9%
Before: 7.8K avg
After: 9 avg
Comments Trend
-98.5%
Before: 45 avg
After: 1 avg
Total Engagement
-99.9%
Before: 7.8K avg
After: 9 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 251 characters. Long captions (500+ chars) perform best with 15.7K avg engagements.
Hashtag Performance
With Hashtags
9
posts
Without Hashtags
3
posts
Most Used Hashtags
Average 4.7 hashtags per post. Posts with hashtags get 5.2K more avg engagements.
Growth Indicators
Account Classification
Small InfluencerWith 28K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.259
GoodEngagement Rate
14.01%
Above averageTotal Followers
28K
Following 7.3K- • Good ratio - more followers than following
- • Engagement rate is above the 3-5% benchmark for small accounts
- • Average of 3.9K likes and 23 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Food & Cuisine
Food-related content and culinary experiences
Family & Relationships
Content about family and relationships
Travel & Adventure
Content related to travel destinations and adventures
Entertainment & Music
Entertainment, music, and nightlife content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement × 3
Audience Summary
This established account shows very high engagement with primarily English content. Average post reaches an estimated 11.7K accounts.
Best Time to Post
Best performing time: Thursday 12pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @dr.shellskitchen's recent content
@dr.shellskitchen's engagement rate of 14.01% is excellent compared to similar accounts. This indicates a excellent level of audience interaction and content effectiveness.
Content strategy is 50% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 115 days between posts. low frequency typically leads to better audience retention.
Best performing video generated 12.0x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 251 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.