drift.hq's engagement rate sits at 2.13%. That's 18% above what you'd typically see for accounts with 100K-500K followers (average 1.8%) — a sign of a genuinely connected audience.

Out of the last 12 posts, 58% are videos and 42% are photos. Notably, photos tend to get 14.2x more engagement than videos. New content goes up pretty much every day — a very consistent posting habit. Captions lean moderate, averaging 234 characters.