@dropps
Dropps
๐งบMade Clean. Made To Clean. โป๏ธ B Corp, Leaping Bunny, USDA Certified Biobased ๐ฐ Featured in Wirecutter, Martha Stewart, Better Homes & Gardens
@dropps Profile Analysis Summary
Based on the last 12 posts
When we look at how dropps's audience interacts with their content, we see an engagement rate of 0.14% โ that's about 126 likes and 22 comments per post on average. For accounts in the 100K-500K follower range, the typical rate is around 1.8%, so there's some room to grow here โ but every audience is different.
Looking at content mix, about 17% of recent posts are videos and 83% are photos. Interestingly, video content tends to spark 2.0x more interaction than photos โ worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 34 days โ a infrequent rhythm. Captions tend to be moderate-length, averaging around 235 characters.
Key Metrics
109.3K
Followers
5.6K
Following
12
Total Posts
0.14%
Engagement Rate
126
Avg Likes
22
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
109,250 followers
0.14% engagement rate
12 posts, 22 avg comments
19.5:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
1.5K
Total Likes
264
Total Comments
Engagement Rate
Your engagement rate is 92% below the Mid-tier (100K-500K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 98% below typical Mid-tier (100K-500K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 91% below the Mid-tier (100K-500K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.0
Posts per day
0
Posts per week
Thursday
Most active day
Posts by Weekday
Top Performing Content
You think about the ingredients in the food you cook. We think about the ingredients that clean your...
View on Instagram
Our 4 in 1 Plus Oxi just dropped into even more @target stores ๐ฏ Laundry day is about to get a seri...
View on InstagramAnalyzed 12 posts. Top content receives 287 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 127 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">45.9</span>%
Likes Trend
-32.9%
Before: 151 avg
After: 101 avg
Comments Trend
-93.5%
Before: 41 avg
After: 3 avg
Total Engagement
-45.9%
Before: 192 avg
After: 104 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 235 characters. Medium captions (101-500 chars) perform best with 165 avg engagements.
Hashtag Performance
With Hashtags
2
posts
Without Hashtags
10
posts
Most Used Hashtags
Average 0.5 hashtags per post. Posts without hashtags perform 20 better on average.
Growth Indicators
Account Classification
Medium InfluencerWith 109.3K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.051
ExcellentEngagement Rate
0.14%
Below averageTotal Followers
109.3K
Following 5.6K- โข Very influential - follows far fewer than followers
- โข Engagement rate is below the 1-3% benchmark for medium accounts
- โข Average of 126 likes and 22 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Entertainment & Music
Entertainment, music, and nightlife content
Business & Motivation
Entrepreneurship and motivational content
Fitness & Health
Posts about fitness, workouts, and healthy living
Food & Cuisine
Food-related content and culinary experiences
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
100K-1M followers
Estimated based on average engagement ร 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 378 accounts.
Best Time to Post
Best performing time: Wednesday 12pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @dropps's recent content
@dropps's engagement rate of 0.14% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 83% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 34 days between posts. low frequency typically leads to better audience retention.
Best performing photo generated 2.5x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 235 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.