drumrollsnacks
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@drumrollsnacks

DRUMROLL

PublicFood & beverage
12
Posts
27.5K
Followers
414
Following

Mini Glazed Donuts Baked in small batches 🥣 Gluten Free - 10g Protein - 1g Sugar RSVP below for Chefbae x Drumroll Café

@drumrollsnacks Profile Analysis Summary

Based on the last 12 posts

When we look at how drumrollsnacks's audience interacts with their content, we see an engagement rate of 4.49% — that's about 741 likes and 493 comments per post on average. Compared to similar accounts in the 10K-100K follower range (where the average sits around 2.5%), this is 80% higher, which suggests a genuinely engaged community.

Looking at content mix, about 33% of recent posts are videos and 67% are photos. Interestingly, video content tends to spark 1.5x more interaction than photos — worth noting for anyone studying this account's strategy.

On the posting side, new content shows up roughly every 3 days — a moderately consistent rhythm. Captions tend to be moderate-length, averaging around 336 characters.

Key Metrics

27.5K

Followers

414

Following

12

Total Posts

4.49%

Engagement Rate

741

Avg Likes

493

Avg Comments

Authority Score

65/100
Established

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
10/25

27,496 followers

Engagement
24/30

4.49% engagement rate

Content
10/20

12 posts, 493 avg comments

Growth
13/15

66.4:1 follower ratio

Trust
8/10

Building credibility

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Micro (10K-100K)

8.9K

Total Likes

5.9K

Total Comments

Engagement Rate

4.49%vs 2.5% (avg)
+80%

Your engagement rate is 80% above the Micro (10K-100K) average. This indicates strong audience connection and content resonance.

Avg. Likes per Post

741vs 2,000 (avg)
-63%

Your average likes are 63% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

493vs 80 (avg)
+516%

Your comment rate exceeds the Micro (10K-100K) average by 516%. You're building meaningful conversations with your audience.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.4

Posts per day

Average

3

Posts per week

Medium consistency

Friday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Video
Most Liked
3.9K112

Our fourth signature flavor. Blueberry Glazed. 🫐 Golden, cakey texture wrapped in a smooth glaze ...

View on Instagram
Content
Most Comments
-14.8K

festival giveaway of your dreams with @rhode, @solawave, @madhippiebeauty, @revolve, @drumrollsnacks...

View on Instagram
Content
High Performer
2.1K314

@chefbae x Drumroll Cafe Pop Up 🫐 1 free latte per guest. 🍵 Blueberry Glazed Latte (“The $20 Match...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 3.9K likes on average.

Content Type Analysis

Content Distribution

33%
67%
Videos (4)Photos (8)

Videos

Better
Avg Likes1.4K
Avg Comments128

Photos

Avg Likes398
Avg Comments675

Videos outperform photos by 484 avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">66.6</span>%

Likes Trend

-44.3%

Before: 952 avg

After: 531 avg

Comments Trend

-90.2%

Before: 898 avg

After: 88 avg

Total Engagement

-66.6%

Before: 1.9K avg

After: 618 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
3
1-100 chars
Medium
5
101-500 chars
Long
4
500+ chars
Short
Likes-1
Comments41
Medium
Likes1K
Comments64
LongBest
Likes957
Comments1.4K

Average caption length: 336 characters. Long captions (500+ chars) perform best with 2.3K avg engagements.

Hashtag Performance

With Hashtags

1

posts

Avg Likes-1
Avg Comments8

Without Hashtags

Better

11

posts

Avg Likes809
Avg Comments537

Most Used Hashtags

#nyc×1#thingstodoinnyc×1#nycpopupshop×1#chefbae×1#matcha×1

Average 0.4 hashtags per post. Posts without hashtags perform 1.3K better on average.

Growth Indicators

Account Classification

Small Influencer
1K10K50K500K1M10M+

With 27.5K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%

Following/Followers

0.015

Excellent

Engagement Rate

4.49%

Above average

Total Followers

27.5K

Following 414
Profile Insights
  • Very influential - follows far fewer than followers
  • Engagement rate is above the 3-5% benchmark for small accounts
  • Average of 741 likes and 493 comments per post

Hashtags & Captions

Top Hashtags

#nyc(1)
#thingstodoinnyc(1)
#nycpopupshop(1)
#chefbae(1)
#matcha(1)

Based on 12 recent posts

Top Caption Words

drumroll(15)
set(8)
rsvp(7)
glazed(6)
cafe(4)
pop(4)

Common words filtered out for relevance

Content Themes

Content Mood

Energetic & Driven33% dominant+Romantic & Emotional

The overall tone of this profile's content leans towards energetic & driven with elements of romantic & emotional.

Food & Cuisine

Food-related content and culinary experiences

Relevance100%

Beauty & Skincare

Beauty tips and skincare routines

Relevance60%

Photography & Art

Focus on visual storytelling and artistic content

Relevance40%

Lifestyle & Fashion

Content about lifestyle, fashion, and personal style

Relevance13%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English85%
Portuguese9%
German3%
French2%

Detected from 12 post captions

Audience Engagement

Engagement LevelAverage

Based on likes-to-followers ratio

Account SizeMicro Influencer

10K-100K followers

Est. Reach per Post2.2K

Estimated based on average engagement × 3

Audience Summary

This established account shows average engagement with primarily English content. Average post reaches an estimated 2.2K accounts.

Best Time to Post

Best performing time: Thursday 4pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @drumrollsnacks's recent content

@drumrollsnacks's engagement rate of 4.49% is good compared to similar accounts. This indicates a good level of audience interaction and content effectiveness.

Content strategy is 67% focused on photos, which appears to be the strongest performing format for this profile.

Posting consistency is medium with an average interval of 3 days between posts. medium frequency typically leads to better audience retention.

Best performing photo generated 3.9x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a moderate approach with an average of 336 characters. This moderate style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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