dutchdesignweek
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@dutchdesignweek

Dutch Design Week | DDW

Public
12
Posts
173.1K
Followers
3.2K
Following

Call for Entries: #DDW26ย is Open. โšก๏ธ The design of the future and the future of design.ย โšก๏ธ ๐Ÿงช9 days ๐Ÿ“† 17-25 October 2026. ๐Ÿ’› #heyddw

ddw.nl/
12 posts analyzed

@dutchdesignweek Profile Analysis Summary

Based on the last 12 posts

When we look at how dutchdesignweek's audience interacts with their content, we see an engagement rate of 0.26% โ€” that's about 451 likes and 7 comments per post on average. For accounts in the 100K-500K follower range, the typical rate is around 1.8%, so there's some room to grow here โ€” but every audience is different.

Looking at content mix, about 42% of recent posts are videos and 58% are photos.

On the posting side, new content shows up about every 18 days โ€” a infrequent rhythm. Captions tend to be detailed, averaging around 640 characters.

Key Metrics

173.1K

Followers

3.2K

Following

12

Total Posts

0.26%

Engagement Rate

451

Avg Likes

7

Avg Comments

Authority Score

44/100
Emerging

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
17/25

173,073 followers

Engagement
4/30

0.26% engagement rate

Content
0/20

12 posts, 7 avg comments

Growth
13/15

54.8:1 follower ratio

Trust
10/10

Verified account

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Mid-tier (100K-500K)

5.4K

Total Likes

84

Total Comments

Engagement Rate

0.26%vs 1.8% (avg)
-85%

Your engagement rate is 85% below the Mid-tier (100K-500K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

451vs 8,000 (avg)
-94%

Your average likes are 94% below typical Mid-tier (100K-500K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

7vs 250 (avg)
-97%

Your comments are 97% below the Mid-tier (100K-500K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.1

Posts per day

Average

0

Posts per week

Medium consistency

Tuesday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Most Liked
9996

Shaped by chance. ๐ŸŒ€ Looking back at @audreylrgโ€™s Les Rรฉpรฉtitions Involontaires: an interactive scu...

View on Instagram
Content
Video
Most Comments
69912

๐Ÿคธ Unfolding from pouf to lounge chair, the Blooming Furniture collection responds to touch, pressur...

View on Instagram
Content
High Performer
9847

โœจ๐ŸŸก๐ŸŸฃ๐Ÿ”ต @daphnalaurens designed for @polspotten a two-part vase, which come together to create an in...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 999 likes on average.

Content Type Analysis

Content Distribution

42%
58%
Videos (5)Photos (7)

Videos

Better
Avg Likes470
Avg Comments8

Photos

Avg Likes437
Avg Comments7

Videos outperform photos by 34 avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">48.4</span>%

Likes Trend

-48.7%

Before: 596 avg

After: 306 avg

Comments Trend

-25.0%

Before: 8 avg

After: 6 avg

Total Engagement

-48.4%

Before: 604 avg

After: 312 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
1-100 chars
Medium
5
101-500 chars
Long
7
500+ chars
MediumBest
Likes622
Comments7
Long
Likes329
Comments7

Average caption length: 640 characters. Medium captions (101-500 chars) perform best with 629 avg engagements.

Hashtag Performance

With Hashtags

7

posts

Avg Likes347
Avg Comments7
#ฬท

Without Hashtags

Better

5

posts

Avg Likes596
Avg Comments7

Most Used Hashtags

#ddw26ร—5#ddw25ร—3#dutchdesignweekร—1#repostร—1#scenographyร—1#breadร—1#tablescapingร—1

Average 1.1 hashtags per post. Posts without hashtags perform 249 better on average.

Growth Indicators

Account Classification

Medium Influencer
1K10K50K500K1M10M+

With 173.1K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%

Following/Followers

0.018

Excellent

Engagement Rate

0.26%

Below average

Total Followers

173.1K

Following 3.2K
Profile Insights
  • โ€ข Very influential - follows far fewer than followers
  • โ€ข Engagement rate is below the 1-3% benchmark for medium accounts
  • โ€ข Average of 451 likes and 7 comments per post

Hashtags & Captions

Top Hashtags

#ddw26(5)
#ddw25(3)
#dutchdesignweek(1)
#repost(1)
#scenography(1)
#bread(1)

Based on 12 recent posts

Top Caption Words

design(13)
project(8)
week(7)
ddw(7)
apply(6)
outdoor(6)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional38% dominant+Neutral & Informative

The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.

Nature & Environment

Posts featuring natural landscapes and wildlife

Relevance100%

Business & Motivation

Entrepreneurship and motivational content

Relevance67%

Beauty & Skincare

Beauty tips and skincare routines

Relevance67%

Photography & Art

Focus on visual storytelling and artistic content

Relevance56%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English80%
Portuguese15%
German3%
French1%

Detected from 12 post captions

Audience Engagement

Engagement LevelLow

Based on likes-to-followers ratio

Account SizeMacro Influencer

100K-1M followers

Est. Reach per Post1.4K

Estimated based on average engagement ร— 3

Audience Summary

This established account shows low engagement with primarily English content. Average post reaches an estimated 1.4K accounts.

Best Time to Post

Best performing time: Saturday 4pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @dutchdesignweek's recent content

@dutchdesignweek's engagement rate of 0.26% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.

Content strategy is 58% focused on photos, which appears to be the strongest performing format for this profile.

Posting consistency is low with an average interval of 18 days between posts. low frequency typically leads to better audience retention.

Best performing photo generated 2.2x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a detailed approach with an average of 640 characters. This detailed style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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