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elpasotimes's engagement rate sits at 0.65%. For accounts with 10K-100K followers, the average is around 2.5%, so there's some room to grow — though every community is unique.
Out of the last 12 posts, 42% are videos and 58% are photos. Notably, photos tend to get 2.1x more engagement than videos. New content goes up pretty much every day — a very consistent posting habit. Captions lean moderate, averaging 480 characters.
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El Paso Times
The El Paso Times provides complete coverage of the borderland region.