ernieball's engagement rate sits at 0.75%. For accounts with 500K-1M followers, the average is around 1.5%, so there's some room to grow — though every community is unique.

Out of the last 12 posts, 67% are videos and 33% are photos. Notably, videos tend to get 1.8x more engagement than photos. New content goes up pretty much every day — a very consistent posting habit. Captions lean concise, averaging 134 characters.