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espn's engagement rate sits at 0.26%. For accounts with 1M+ followers, the average is around 1.2%, so there's some room to grow — though every community is unique.
Out of the last 12 posts, 58% are videos and 42% are photos. Notably, videos tend to get 3.5x more engagement than photos. Content shows up about every 4 days. Captions lean concise, averaging 106 characters.
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ESPN
🏆@sportscenter 🏉@espnnfl 🏀@nbaonespn 👊@espnmma 💥@espnringside ⚽️ @espnfc 💪@espnw 🍿@collegegameday 🏈@espncfb 📈@s...