essence's engagement rate sits at 0.01%. For accounts with 1M+ followers, the average is around 1.2%, so there's some room to grow — though every community is unique.

Out of the last 12 posts, 33% are videos and 67% are photos. Notably, photos tend to get 12.8x more engagement than videos. Content shows up about every 6 days. Captions lean detailed, averaging 822 characters.