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essencefest's engagement rate sits at 0.07%. For accounts with 100K-500K followers, the average is around 1.8%, so there's some room to grow — though every community is unique.
Out of the last 12 posts, 33% are videos and 67% are photos. Notably, videos tend to get 2.5x more engagement than photos. Content shows up about every 8 days. Captions lean moderate, averaging 463 characters.
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ESSENCE Festival of Culture
Join this summer for our annual celebration July 3-5 2026 ✨Single Night Tickets Go On Sale May 13th! 🎟️