@exec.sum
Exec Sum
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@exec.sum Profile Analysis Summary
Based on the last 12 posts
When we look at how exec.sum's audience interacts with their content, we see an engagement rate of 0.91% β that's about 1.2K likes and 26 comments per post on average. For accounts in the 100K-500K follower range, the typical rate is around 1.8%, so there's some room to grow here β but every audience is different.
Looking at content mix, about 25% of recent posts are videos and 75% are photos. Interestingly, photo content tends to spark 1.8x more interaction than videos β worth noting for anyone studying this account's strategy.
Key Metrics
136K
Followers
61
Following
12
Total Posts
0.91%
Engagement Rate
1.2K
Avg Likes
26
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
135,955 followers
0.91% engagement rate
12 posts, 26 avg comments
2228.8:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
14.6K
Total Likes
313
Total Comments
Engagement Rate
Your engagement rate is 49% below the Mid-tier (100K-500K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 85% below typical Mid-tier (100K-500K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 90% below the Mid-tier (100K-500K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
3.0
Posts per day
21
Posts per week
Friday
Most active day
Posts by Weekday
Top Performing Content
BREAKING: Audemars Piguet, whose watches start above $20,000, is partnering with Swatch, whose watch...
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BREAKING: President Trump has arrived in China for his summit with President Xi Jinping. The full l...
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BREAKING: Jerome Powellβs eight-year run as Chair of the Federal Reserve officially comes to an end ...
View on InstagramAnalyzed 12 posts. Top content receives 5.7K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 599 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">52.1</span>%
Likes Trend
-52.0%
Before: 1.6K avg
After: 787 avg
Comments Trend
-57.1%
Before: 37 avg
After: 16 avg
Total Engagement
-52.1%
Before: 1.7K avg
After: 803 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 1183 characters. Long captions (500+ chars) perform best with 1.4K avg engagements.
Hashtag Performance
With Hashtags
0
posts
Without Hashtags
12
posts
Average 0.0 hashtags per post. Posts without hashtags perform 1.2K better on average.
Growth Indicators
Account Classification
Medium InfluencerWith 136K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.000
ExcellentEngagement Rate
0.91%
Below averageTotal Followers
136K
Following 61- β’ Very influential - follows far fewer than followers
- β’ Engagement rate is below the 1-3% benchmark for medium accounts
- β’ Average of 1.2K likes and 26 comments per post
Hashtags & Captions
Top Hashtags
No hashtags found in recent posts
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Business & Motivation
Entrepreneurship and motivational content
Travel & Adventure
Content related to travel destinations and adventures
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Fitness & Health
Posts about fitness, workouts, and healthy living
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
100K-1M followers
Estimated based on average engagement Γ 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 3.6K accounts.
Best Time to Post
Best performing time: Wednesday 4pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @exec.sum's recent content
@exec.sum's engagement rate of 0.91% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 75% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is high with an average interval of 0 days between posts. high frequency typically leads to better audience retention.
Best performing photo generated 4.7x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a detailed approach with an average of 1183 characters. This detailed style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.