@exploratorium
Exploratorium
Tinker, touch, test, experiment, notice, and play with 650+ interactive science exhibits.
@exploratorium Profile Analysis Summary
Based on the last 12 posts
When we look at how exploratorium's audience interacts with their content, we see an engagement rate of 0.29% β that's about 328 likes and 10 comments per post on average. For accounts in the 100K-500K follower range, the typical rate is around 1.8%, so there's some room to grow here β but every audience is different.
Looking at content mix, about 58% of recent posts are videos and 42% are photos. Interestingly, video content tends to spark 1.7x more interaction than photos β worth noting for anyone studying this account's strategy.
On the posting side, new content shows up roughly every 2 days β a highly consistent rhythm. Captions tend to be moderate-length, averaging around 472 characters.
Key Metrics
114.3K
Followers
779
Following
12
Total Posts
0.30%
Engagement Rate
328
Avg Likes
10
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
114,321 followers
0.29% engagement rate
12 posts, 10 avg comments
146.8:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
3.9K
Total Likes
114
Total Comments
Engagement Rate
Your engagement rate is 84% below the Mid-tier (100K-500K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 96% below typical Mid-tier (100K-500K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 96% below the Mid-tier (100K-500K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.4
Posts per day
3
Posts per week
Tuesday
Most active day
Posts by Weekday
Top Performing Content
Friday night at the @exploratorium here in San Francisco! 3 shows at 8:30pm, 9:30pm & 11:30pm with ...
View on Instagram
Hoy marcamos un hito para la ciencia en Chile. Celebramos la firma de una alianza estratΓ©gica junto...
View on Instagram
Our upcoming summer exhibition, Life in Space, is all about the realities of survival beyond Earth, ...
View on InstagramAnalyzed 12 posts. Top content receives 1.8K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 158 avg engagements per post.
Engagement Trend
Overall Trend
IncreasingComparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">18.0</span>%
Likes Trend
+18.3%
Before: 300 avg
After: 355 avg
Comments Trend
+7.3%
Before: 9 avg
After: 10 avg
Total Engagement
+18.0%
Before: 309 avg
After: 365 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 472 characters. Medium captions (101-500 chars) perform best with 354 avg engagements.
Hashtag Performance
With Hashtags
2
posts
Without Hashtags
10
posts
Most Used Hashtags
Average 0.7 hashtags per post. Posts with hashtags get 106 more avg engagements.
Growth Indicators
Account Classification
Medium InfluencerWith 114.3K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.007
ExcellentEngagement Rate
0.29%
Below averageTotal Followers
114.3K
Following 779- β’ Very influential - follows far fewer than followers
- β’ Engagement rate is below the 1-3% benchmark for medium accounts
- β’ Average of 328 likes and 10 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Entertainment & Music
Entertainment, music, and nightlife content
Travel & Adventure
Content related to travel destinations and adventures
Food & Cuisine
Food-related content and culinary experiences
Photography & Art
Focus on visual storytelling and artistic content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
100K-1M followers
Estimated based on average engagement Γ 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 983 accounts.
Best Time to Post
Best performing time: Thursday 4pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @exploratorium's recent content
@exploratorium's engagement rate of 0.29% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 58% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is medium with an average interval of 2 days between posts. medium frequency typically leads to better audience retention.
Best performing video generated 5.4x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 472 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.