exploreedmonton
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@exploreedmonton

Explore Edmonton

PublicTourist Information Center
12
Posts
164.8K
Followers
2.9K
Following

Birthplace of Pride Tape. πŸŒˆπŸ’πŸ”₯ We camp with bison🦬, party under the aurora🌌 & bring the festival fun all year long!πŸŽ‰ ⬇️ Click to start exploring

heyor.ca/tiEg0Z
12 posts analyzed

@exploreedmonton Profile Analysis Summary

Based on the last 12 posts

When we look at how exploreedmonton's audience interacts with their content, we see an engagement rate of 1.15% β€” that's about 1.8K likes and 45 comments per post on average. For accounts in the 100K-500K follower range, the typical rate is around 1.8%, so there's some room to grow here β€” but every audience is different.

Looking at content mix, about 42% of recent posts are videos and 58% are photos. Interestingly, video content tends to spark 2.9x more interaction than photos β€” worth noting for anyone studying this account's strategy.

On the posting side, new content shows up about every 17 days β€” a infrequent rhythm. Captions tend to be moderate-length, averaging around 413 characters.

Key Metrics

164.8K

Followers

2.9K

Following

12

Total Posts

1.15%

Engagement Rate

1.8K

Avg Likes

45

Avg Comments

Authority Score

56/100
Growing

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
17/25

164,754 followers

Engagement
12/30

1.15% engagement rate

Content
4/20

12 posts, 45 avg comments

Growth
13/15

57.4:1 follower ratio

Trust
10/10

Verified account

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Mid-tier (100K-500K)

22.2K

Total Likes

538

Total Comments

Engagement Rate

1.15%vs 1.8% (avg)
-36%

Your engagement rate is 36% below the Mid-tier (100K-500K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

1,846vs 8,000 (avg)
-77%

Your average likes are 77% below typical Mid-tier (100K-500K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

45vs 250 (avg)
-82%

Your comments are 82% below the Mid-tier (100K-500K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.1

Posts per day

Average

0

Posts per week

Medium consistency

Monday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Video
Most Liked
9.5K41

18,000+ in @RogersPlace & 8,000+ more in @IceDistrict welcoming the Stanley Cup Playoffs back to Oil...

View on Instagram
Content
Most Comments
4.1K227

We used to do this thing called Walterdale Wednesday because of this bridge (The Walterdale Bridge) ...

View on Instagram
Content
Video
High Performer
3K70

The ultimate YEG Spring Checklist: β€’ 🌸 George F. Hustler Memorial Plaza for the deepest pinks. β€’ ...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 9.5K likes on average.

Content Type Analysis

Content Distribution

42%
58%
Videos (5)Photos (7)

Videos

Better
Avg Likes3K
Avg Comments30

Photos

Avg Likes1K
Avg Comments55

Videos outperform photos by 2K avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">79.9</span>%

Likes Trend

-80.0%

Before: 3.1K avg

After: 615 avg

Comments Trend

-72.2%

Before: 70 avg

After: 20 avg

Total Engagement

-79.9%

Before: 3.1K avg

After: 634 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
1
1-100 chars
Medium
8
101-500 chars
Long
3
500+ chars
Short
Likes1.3K
Comments23
MediumBest
Likes2K
Comments25
Long
Likes1.8K
Comments104

Average caption length: 413 characters. Medium captions (101-500 chars) perform best with 2K avg engagements.

Hashtag Performance

With Hashtags

Better

5

posts

Avg Likes3.7K
Avg Comments73
#Μ·

Without Hashtags

7

posts

Avg Likes496
Avg Comments25

Most Used Hashtags

#yegΓ—3#exploreedmontonΓ—2#explorecanadaΓ—2#albertaΓ—2#northernlightsΓ—1#auroraborealisΓ—1#yegwxΓ—1#yeglifeΓ—1#explorealbertaΓ—1#canmntΓ—1

Average 1.7 hashtags per post. Posts with hashtags get 3.3K more avg engagements.

Growth Indicators

Account Classification

Medium Influencer
1K10K50K500K1M10M+

With 164.8K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%

Following/Followers

0.017

Excellent

Engagement Rate

1.15%

Above average

Total Followers

164.8K

Following 2.9K
Profile Insights
  • β€’ Very influential - follows far fewer than followers
  • β€’ Engagement rate is above the 1-3% benchmark for medium accounts
  • β€’ Average of 1.8K likes and 45 comments per post

Hashtags & Captions

Top Hashtags

#yeg(3)
#exploreedmonton(2)
#explorecanada(2)
#alberta(2)
#northernlights(1)
#auroraborealis(1)

Based on 12 recent posts

Top Caption Words

edmonton(13)
photo(7)
last(4)
night(4)
alberta(4)
commonwealth(4)

Common words filtered out for relevance

Content Themes

Content Mood

Neutral & Informative46% dominant+Romantic & Emotional

The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.

Travel & Adventure

Content related to travel destinations and adventures

Relevance100%

Photography & Art

Focus on visual storytelling and artistic content

Relevance62%

Entertainment & Music

Entertainment, music, and nightlife content

Relevance57%

Lifestyle & Fashion

Content about lifestyle, fashion, and personal style

Relevance10%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English88%
Portuguese4%
French3%
Spanish2%

Detected from 12 post captions

Audience Engagement

Engagement LevelAverage

Based on likes-to-followers ratio

Account SizeMacro Influencer

100K-1M followers

Est. Reach per Post5.5K

Estimated based on average engagement Γ— 3

Audience Summary

This established account shows average engagement with primarily English content. Average post reaches an estimated 5.5K accounts.

Best Time to Post

Best performing time: Wednesday 12am

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @exploreedmonton's recent content

@exploreedmonton's engagement rate of 1.15% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.

Content strategy is 58% focused on photos, which appears to be the strongest performing format for this profile.

Posting consistency is low with an average interval of 17 days between posts. low frequency typically leads to better audience retention.

Best performing video generated 5.1x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a moderate approach with an average of 413 characters. This moderate style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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