express
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@express

EXPRESS

PublicClothing (Brand)
12
Posts
1.4M
Followers
426
Following

IT COUPLE, IT LOOKS Public displays of fashion. Zero apologies.

bit.ly/ShopEXPFeed
12 posts analyzed

@express Profile Analysis Summary

Based on the last 12 posts

When we look at how express's audience interacts with their content, we see an engagement rate of 0.03% — that's about 431 likes and 8 comments per post on average. For accounts in the 1M+ follower range, the typical rate is around 1.2%, so there's some room to grow here — but every audience is different.

Looking at content mix, about 50% of recent posts are videos and 50% are photos. Interestingly, video content tends to spark 3.5x more interaction than photos — worth noting for anyone studying this account's strategy.

On the posting side, new content shows up pretty much every day — a highly consistent rhythm. Captions tend to be concise, averaging around 121 characters.

Key Metrics

1.4M

Followers

426

Following

12

Total Posts

0.03%

Engagement Rate

431

Avg Likes

8

Avg Comments

Authority Score

47/100
Growing

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
22/25

1,433,493 followers

Engagement
0/30

0.03% engagement rate

Content
0/20

12 posts, 8 avg comments

Growth
15/15

3365.0:1 follower ratio

Trust
10/10

Verified account

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Mega (1M+)

5.2K

Total Likes

95

Total Comments

Engagement Rate

0.03%vs 1.2% (avg)
-97%

Your engagement rate is 97% below the Mega (1M+) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

431vs 80,000 (avg)
-99%

Your average likes are 99% below typical Mega (1M+) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

8vs 1,500 (avg)
-99%

Your comments are 99% below the Mega (1M+) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

1.2

Posts per day

Average

8

Posts per week

High consistency

Monday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Video
Most Liked
2K7

Did you see the weekend’s big box-office hit? Now you can dress like an editor too. Whether you have...

View on Instagram
Content
Video
Most Comments
86334

New arrivals 🤝 instant vacation energy (no matter where you are). @kirasfashionfinds #DressToExpres...

View on Instagram
Content
Video
High Performer
43313

Born to be a fashion film star, forced to work a 9-5. 👠

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 2K likes on average.

Content Type Analysis

Content Distribution

50%
50%
Videos (6)Photos (6)

Videos

Better
Avg Likes673
Avg Comments11

Photos

Avg Likes189
Avg Comments5

Videos outperform photos by 490 avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">70.6</span>%

Likes Trend

-70.5%

Before: 665 avg

After: 197 avg

Comments Trend

-75.0%

Before: 13 avg

After: 3 avg

Total Engagement

-70.6%

Before: 678 avg

After: 200 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
4
1-100 chars
Medium
8
101-500 chars
Long
500+ chars
Short
Likes284
Comments6
MediumBest
Likes505
Comments9

Average caption length: 121 characters. Medium captions (101-500 chars) perform best with 514 avg engagements.

Hashtag Performance

With Hashtags

Better

5

posts

Avg Likes729
Avg Comments11

Without Hashtags

7

posts

Avg Likes218
Avg Comments5

Most Used Hashtags

#dresstoexpress×4#ad×1

Average 0.4 hashtags per post. Posts with hashtags get 517 more avg engagements.

Growth Indicators

Account Classification

Mega Influencer
1K10K50K500K1M10M+

With 1.4M followers, this account falls in the Mega category (1M-10M). Typical engagement for this tier: 0.2-0.5%

Following/Followers

0.000

Excellent

Engagement Rate

0.03%

Below average

Total Followers

1.4M

Following 426
Profile Insights
  • Very influential - follows far fewer than followers
  • Engagement rate is below the 0.2-0.5% benchmark for mega accounts
  • Average of 431 likes and 8 comments per post

Hashtags & Captions

Top Hashtags

#dresstoexpress(4)
#ad(1)

Based on 12 recent posts

Top Caption Words

summer(4)
matching(2)
sets(2)
dress(2)
chic(2)
white(2)

Common words filtered out for relevance

Content Themes

Content Mood

Neutral & Informative50% dominant+Romantic & Emotional

The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.

Family & Relationships

Content about family and relationships

Relevance100%

Entertainment & Music

Entertainment, music, and nightlife content

Relevance80%

Lifestyle & Fashion

Content about lifestyle, fashion, and personal style

Relevance60%

Photography & Art

Focus on visual storytelling and artistic content

Relevance40%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English89%
Portuguese7%
German4%

Detected from 12 post captions

Audience Engagement

Engagement LevelLow

Based on likes-to-followers ratio

Account SizeMega Influencer

1M+ followers

Est. Reach per Post1.3K

Estimated based on average engagement × 3

Audience Summary

This established account shows low engagement with primarily English content. Average post reaches an estimated 1.3K accounts.

Best Time to Post

Best performing time: Monday 4pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @express's recent content

@express's engagement rate of 0.03% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.

Content strategy is 50% focused on photos, which appears to be the strongest performing format for this profile.

Posting consistency is high with an average interval of 1 days between posts. high frequency typically leads to better audience retention.

Best performing video generated 4.5x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a minimal approach with an average of 121 characters. This minimal style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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