facebook's engagement rate sits at 0.33%. For accounts with 1M+ followers, the average is around 1.2%, so there's some room to grow — though every community is unique.

Out of the last 12 posts, 50% are videos and 50% are photos. Notably, videos tend to get 2.1x more engagement than photos. New posts appear roughly every 3 days — a steady, reliable rhythm. Captions lean concise, averaging 140 characters.