@facialsbycole
Nicole Smolich
๐ฉตCertified Acne Specialist @facerealityskincare ๐Ambassador @zemits.official ๐ฉต @hydropeptide DM to Book or Click the link below! Burien, WA๐
@facialsbycole Profile Analysis Summary
Based on the last 12 posts
When we look at how facialsbycole's audience interacts with their content, we see an engagement rate of 0.46% โ that's about 75 likes and 8 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here โ but every audience is different.
Looking at content mix, about 83% of recent posts are videos and 17% are photos. Interestingly, photo content tends to spark 36.3x more interaction than videos โ worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 51 days โ a infrequent rhythm. Captions tend to be moderate-length, averaging around 466 characters.
Key Metrics
18.1K
Followers
900
Following
12
Total Posts
0.46%
Engagement Rate
75
Avg Likes
8
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
18,123 followers
0.46% engagement rate
12 posts, 8 avg comments
20.1:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
900
Total Likes
92
Total Comments
Engagement Rate
Your engagement rate is 82% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 96% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 90% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.0
Posts per day
0
Posts per week
Wednesday
Most active day
Posts by Weekday
Top Performing Content
โจ Meet Donovan & Nicole โ the new owners of 206 Fitness! โจ This brotherโsister duo grew up in this ...
View on Instagram
Come with us for a Spa Day! ๐ง๐ผโโ๏ธ๐ง๐ป๐ฅฐ . . Today, weโre trading playtime for pampering! ๐ธ Join...
View on Instagram
Supporting your healthy lifestyleโฆ AND your skincare ๐ญโจ Same person. Same energy. Just making sure...
View on InstagramAnalyzed 12 posts. Top content receives 738 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 425 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">99.4</span>%
Likes Trend
-99.4%
Before: 149 avg
After: 1 avg
Comments Trend
-98.9%
Before: 15 avg
After: 0 avg
Total Engagement
-99.4%
Before: 164 avg
After: 1 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 466 characters. Long captions (500+ chars) perform best with 203 avg engagements.
Hashtag Performance
With Hashtags
12
posts
Without Hashtags
0
posts
Most Used Hashtags
Average 7.7 hashtags per post. Posts with hashtags get 83 more avg engagements.
Growth Indicators
Account Classification
Small InfluencerWith 18.1K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.050
ExcellentEngagement Rate
0.46%
Below averageTotal Followers
18.1K
Following 900- โข Very influential - follows far fewer than followers
- โข Engagement rate is below the 3-5% benchmark for small accounts
- โข Average of 75 likes and 8 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.
Beauty & Skincare
Beauty tips and skincare routines
Fitness & Health
Posts about fitness, workouts, and healthy living
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Family & Relationships
Content about family and relationships
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement ร 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 225 accounts.
Best Time to Post
Best performing time: Friday 4am
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @facialsbycole's recent content
@facialsbycole's engagement rate of 0.46% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 83% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 51 days between posts. low frequency typically leads to better audience retention.
Best performing photo generated 9.6x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 466 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.