@fentybeauty
FENTY BEAUTY BY RIHANNA
Shop online & worldwide at Sephora, Ulta Beauty, Look Fantastic, Selfridges, Boots, Tira + fentybeauty.com 🖤 Tag us @FENTYBEAUTY ♾️ Cruelty-free
@fentybeauty Profile Analysis Summary
Based on the last 12 posts
When we look at how fentybeauty's audience interacts with their content, we see an engagement rate of 0.11% — that's about 14.7K likes and 143 comments per post on average. For accounts in the 1M+ follower range, the typical rate is around 1.2%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 50% of recent posts are videos and 50% are photos. Interestingly, photo content tends to spark 2.8x more interaction than videos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up roughly every 3 days — a moderately consistent rhythm. Captions tend to be moderate-length, averaging around 334 characters.
Key Metrics
13.4M
Followers
1.3K
Following
12.2K
Total Posts
0.11%
Engagement Rate
14.7K
Avg Likes
143
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
13,445,443 followers
0.11% engagement rate
12161 posts, 143 avg comments
10117.0:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
175.8K
Total Likes
1.7K
Total Comments
Engagement Rate
Your engagement rate is 91% below the Mega (1M+) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 82% below typical Mega (1M+) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 90% below the Mega (1M+) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.3
Posts per day
2
Posts per week
Monday
Most active day
Posts by Weekday
Top Performing Content
@badgalriri ’s fave cool-toned brown lip is coming soon. 🤎👀 📸 @diggzy 💄 @artbyhector
View on Instagram
Give ‘em something to taupe about! 💋 Meet @badgalriri’s new cool-toned lip obsession with the Ros...
View on Instagram
Young heaux get @badgalriri ‘s fave new lipcombo for 30% OFF🌟 If you’ve been eyeing this iconic, ch...
View on InstagramAnalyzed 12 posts. Top content receives 70.3K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 14.2K avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">74.8</span>%
Likes Trend
-74.9%
Before: 23.4K avg
After: 5.9K avg
Comments Trend
-60.0%
Before: 204 avg
After: 82 avg
Total Engagement
-74.8%
Before: 23.6K avg
After: 6K avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 334 characters. Short captions (1-100 chars) perform best with 39.8K avg engagements.
Hashtag Performance
With Hashtags
2
posts
Without Hashtags
10
posts
Most Used Hashtags
Average 0.2 hashtags per post. Posts with hashtags get 2.9K more avg engagements.
Growth Indicators
Account Classification
Celebrity InfluencerWith 13.4M followers, this account falls in the Celebrity category (10M+). Typical engagement for this tier: 0.1-0.2%
Following/Followers
0.000
ExcellentEngagement Rate
0.11%
Above averageTotal Followers
13.4M
Following 1.3K- • Very influential - follows far fewer than followers
- • Engagement rate is above the 0.1-0.2% benchmark for celebrity accounts
- • Average of 14.7K likes and 143 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.
Beauty & Skincare
Beauty tips and skincare routines
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Travel & Adventure
Content related to travel destinations and adventures
Photography & Art
Focus on visual storytelling and artistic content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
1M+ followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 44K accounts.
Best Time to Post
Best performing time: Sunday 4pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @fentybeauty's recent content
@fentybeauty's engagement rate of 0.11% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 50% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is medium with an average interval of 3 days between posts. medium frequency typically leads to better audience retention.
Best performing photo generated 4.8x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 334 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.