findingkels
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@findingkels

KELS

Public
12
Posts
456.2K
Followers
6.6K
Following

Dirty Blues Princess EP 6/12 412 Independent Tour: 6/12 LA 6/13 SD 6/16 DC 6/17 Philly 6/21 Nash 6/22 NYC 6/24 CHI 6/25 PGH kelsmusicmgmt@gmail.com

12 posts analyzed

@findingkels Profile Analysis Summary

Based on the last 12 posts

When we look at how findingkels's audience interacts with their content, we see an engagement rate of 1.68% — that's about 7.4K likes and 249 comments per post on average. This lines up well with the 1.8% average for accounts with 100K-500K followers — a solid, steady performance.

Looking at content mix, about 42% of recent posts are videos and 58% are photos. Interestingly, video content tends to spark 226.9x more interaction than photos — worth noting for anyone studying this account's strategy.

On the posting side, new content shows up about every 13 days — a infrequent rhythm. Captions tend to be moderate-length, averaging around 234 characters.

Key Metrics

456.2K

Followers

6.6K

Following

12

Total Posts

1.68%

Engagement Rate

7.4K

Avg Likes

249

Avg Comments

Authority Score

56/100
Growing

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
17/25

456,154 followers

Engagement
12/30

1.68% engagement rate

Content
4/20

12 posts, 249 avg comments

Growth
13/15

68.7:1 follower ratio

Trust
10/10

Verified account

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Mid-tier (100K-500K)

89.2K

Total Likes

3K

Total Comments

Engagement Rate

1.68%vs 1.8% (avg)
On par

Your engagement rate is on par with the Mid-tier (100K-500K) average. You're performing as expected for your follower tier.

Avg. Likes per Post

7,429vs 8,000 (avg)
On par

Your likes performance matches the Mid-tier (100K-500K) average. Consistent performance across your content.

Avg. Comments per Post

249vs 250 (avg)
On par

Your comment engagement is typical for Mid-tier (100K-500K) accounts. Maintain your current interaction strategy.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.1

Posts per day

Average

1

Posts per week

Medium consistency

Friday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Video
Most Liked
53.8K822

. . . #singersongwriter #newmusic #independentartist #newartist #livemusic

View on Instagram
Content
Video
Most Comments
19.8K1.1K

Pittsburgh native @findingkels performs the national anthem to open the 2026 NFL Draft 🇺🇸❤️

View on Instagram
Content
Video
High Performer
10.3K181

Did I find you . . . #soulmusic #soulsinger #bluesmusician #bluessinger

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 53.8K likes on average.

Content Type Analysis

Content Distribution

42%
58%
Videos (5)Photos (7)

Videos

Better
Avg Likes17.8K
Avg Comments483

Photos

Avg Likes-1
Avg Comments82

Videos outperform photos by 18.2K avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">95.3</span>%

Likes Trend

-95.8%

Before: 14.3K avg

After: 600 avg

Comments Trend

-78.3%

Before: 409 avg

After: 89 avg

Total Engagement

-95.3%

Before: 14.7K avg

After: 688 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
5
1-100 chars
Medium
6
101-500 chars
Long
1
500+ chars
ShortBest
Likes17.1K
Comments429
Medium
Likes-1
Comments91
Long
Likes3.6K
Comments297

Average caption length: 234 characters. Short captions (1-100 chars) perform best with 17.5K avg engagements.

Hashtag Performance

With Hashtags

Better

3

posts

Avg Likes21.9K
Avg Comments356

Without Hashtags

9

posts

Avg Likes2.6K
Avg Comments213

Most Used Hashtags

#soulmusic×2#soulsinger×2#bluesmusician×2#bluessinger×2#singersongwriter×1#newmusic×1#independentartist×1#newartist×1#livemusic×1#jazzfestival×1

Average 1.2 hashtags per post. Posts with hashtags get 19.5K more avg engagements.

Growth Indicators

Account Classification

Medium Influencer
1K10K50K500K1M10M+

With 456.2K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%

Following/Followers

0.015

Excellent

Engagement Rate

1.68%

Above average

Total Followers

456.2K

Following 6.6K
Profile Insights
  • Very influential - follows far fewer than followers
  • Engagement rate is above the 1-3% benchmark for medium accounts
  • Average of 7.4K likes and 249 comments per post

Hashtags & Captions

Top Hashtags

#soulmusic(2)
#soulsinger(2)
#bluesmusician(2)
#bluessinger(2)
#singersongwriter(1)
#newmusic(1)

Based on 12 recent posts

Top Caption Words

city(4)
dirty(4)
blues(4)
artists(3)
real(3)
over(3)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional42% dominant+Neutral & Informative

The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.

Entertainment & Music

Entertainment, music, and nightlife content

Relevance100%

Photography & Art

Focus on visual storytelling and artistic content

Relevance33%

Business & Motivation

Entrepreneurship and motivational content

Relevance22%

Lifestyle & Fashion

Content about lifestyle, fashion, and personal style

Relevance17%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English86%
Portuguese8%
Turkish3%
Spanish1%

Detected from 12 post captions

Audience Engagement

Engagement LevelAverage

Based on likes-to-followers ratio

Account SizeMacro Influencer

100K-1M followers

Est. Reach per Post22.3K

Estimated based on average engagement × 3

Audience Summary

This established account shows average engagement with primarily English content. Average post reaches an estimated 22.3K accounts.

Best Time to Post

Best performing time: Friday 4pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @findingkels's recent content

@findingkels's engagement rate of 1.68% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.

Content strategy is 58% focused on photos, which appears to be the strongest performing format for this profile.

Posting consistency is low with an average interval of 13 days between posts. low frequency typically leads to better audience retention.

Best performing video generated 7.1x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a moderate approach with an average of 234 characters. This moderate style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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