@firststepsbp
Holly & Mitch | First Steps | Baby Safety Experts
🔧 In-home installs & safety consults 👶 Parents of 4 sharing real-life safety 📘 Learn what matters for baby safety 👇 Book or shop now
@firststepsbp Profile Analysis Summary
Based on the last 12 posts
When we look at how firststepsbp's audience interacts with their content, we see an engagement rate of 4.08% — that's about 293 likes and 71 comments per post on average. For accounts in the 1K-10K follower range, the typical rate is around 5%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 58% of recent posts are videos and 42% are photos. Interestingly, photo content tends to spark 12.1x more interaction than videos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 15 days — a infrequent rhythm. Captions tend to be detailed, averaging around 712 characters.
Key Metrics
8.9K
Followers
828
Following
12
Total Posts
4.07%
Engagement Rate
293
Avg Likes
71
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
8,933 followers
4.08% engagement rate
12 posts, 71 avg comments
10.8:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
3.5K
Total Likes
857
Total Comments
Engagement Rate
Your engagement rate is 18% below the Nano (1K-10K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 41% below typical Nano (1K-10K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comment rate exceeds the Nano (1K-10K) average by 186%. You're building meaningful conversations with your audience.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.1
Posts per day
1
Posts per week
Monday
Most active day
Posts by Weekday
Top Performing Content
Comment BATTERY and we’ll send you a home safety check. #babysafety #babyproofers #prevention #batt...
View on Instagram
Your phone charger could seriously harm your baby and it’s not just the electricity ⚠️ Most parent...
View on Instagram
Every Aussie parent should anchor this one piece of furniture tonight And no, it's not the bookshel...
View on InstagramAnalyzed 12 posts. Top content receives 3K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 719 avg engagements per post.
Engagement Trend
Overall Trend
IncreasingComparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">761.5</span>%
Likes Trend
+590.6%
Before: 74 avg
After: 512 avg
Comments Trend
+8370.0%
Before: 2 avg
After: 141 avg
Total Engagement
+761.5%
Before: 76 avg
After: 653 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 712 characters. Medium captions (101-500 chars) perform best with 1.3K avg engagements.
Hashtag Performance
With Hashtags
11
posts
Without Hashtags
1
posts
Most Used Hashtags
Average 4.3 hashtags per post. Posts with hashtags get 384 more avg engagements.
Growth Indicators
Account Classification
Micro InfluencerWith 8.9K followers, this account falls in the Micro category (1K-10K). Typical engagement for this tier: 5-10%
Following/Followers
0.093
ExcellentEngagement Rate
4.08%
Below averageTotal Followers
8.9K
Following 828- • Very influential - follows far fewer than followers
- • Engagement rate is below the 5-10% benchmark for micro accounts
- • Average of 293 likes and 71 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Family & Relationships
Content about family and relationships
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Beauty & Skincare
Beauty tips and skincare routines
Travel & Adventure
Content related to travel destinations and adventures
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
1K-10K followers
Estimated based on average engagement × 3
Audience Summary
This growing account shows high engagement with primarily English content. Average post reaches an estimated 880 accounts.
Best Time to Post
Best performing time: Tuesday 8am
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @firststepsbp's recent content
@firststepsbp's engagement rate of 4.08% is good compared to similar accounts. This indicates a good level of audience interaction and content effectiveness.
Content strategy is 58% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 15 days between posts. low frequency typically leads to better audience retention.
Best performing photo generated 10.4x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a detailed approach with an average of 712 characters. This detailed style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.