formulad's engagement rate sits at 0.17%. For accounts with 1M+ followers, the average is around 1.2%, so there's some room to grow — though every community is unique.

Out of the last 12 posts, 58% are videos and 42% are photos. Notably, photos tend to get 3.5x more engagement than videos. Content shows up about every 17 days. Captions lean concise, averaging 133 characters.