@foundermums
Tracey Butcher | Founder Mums Club
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@foundermums Profile Analysis Summary
Based on the last 12 posts
When we look at how foundermums's audience interacts with their content, we see an engagement rate of 2.38% — that's about 71 likes and 19 comments per post on average. For accounts in the 1K-10K follower range, the typical rate is around 5%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 17% of recent posts are videos and 83% are photos. Interestingly, photo content tends to spark 2.2x more interaction than videos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 31 days — a infrequent rhythm. Captions tend to be detailed, averaging around 1052 characters.
Key Metrics
3.8K
Followers
2.4K
Following
12
Total Posts
2.38%
Engagement Rate
71
Avg Likes
19
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
3,787 followers
2.38% engagement rate
12 posts, 19 avg comments
1.6:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
857
Total Likes
226
Total Comments
Engagement Rate
Your engagement rate is 52% below the Nano (1K-10K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 86% below typical Nano (1K-10K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 25% below the Nano (1K-10K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.0
Posts per day
0
Posts per week
Tuesday
Most active day
Posts by Weekday
Top Performing Content
This is me and my little corner of Instagram. I started the Founder Mums Club to help mums in busin...
View on Instagram
⭐️ I am beyond thrilled and excited to announce that I have been selected to be one of the @fentrepr...
View on Instagram
Are you a mum building a business and sometimes get that creeping feeling of missing having a “norma...
View on InstagramAnalyzed 12 posts. Top content receives 246 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 53 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">79.5</span>%
Likes Trend
-79.3%
Before: 118 avg
After: 25 avg
Comments Trend
-80.4%
Before: 32 avg
After: 6 avg
Total Engagement
-79.5%
Before: 150 avg
After: 31 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 1052 characters. Long captions (500+ chars) perform best with 92 avg engagements.
Hashtag Performance
With Hashtags
6
posts
Without Hashtags
6
posts
Most Used Hashtags
Average 3.0 hashtags per post. Posts with hashtags get 76 more avg engagements.
Growth Indicators
Account Classification
Micro InfluencerWith 3.8K followers, this account falls in the Micro category (1K-10K). Typical engagement for this tier: 5-10%
Following/Followers
0.633
AverageEngagement Rate
2.38%
Below averageTotal Followers
3.8K
Following 2.4K- • Balanced - following close to follower count
- • Engagement rate is below the 5-10% benchmark for micro accounts
- • Average of 71 likes and 19 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Business & Motivation
Entrepreneurship and motivational content
Family & Relationships
Content about family and relationships
Fitness & Health
Posts about fitness, workouts, and healthy living
Entertainment & Music
Entertainment, music, and nightlife content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
1K-10K followers
Estimated based on average engagement × 3
Audience Summary
This growing account shows average engagement with primarily English content. Average post reaches an estimated 214 accounts.
Best Time to Post
Best performing time: Friday 8am
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @foundermums's recent content
@foundermums's engagement rate of 2.38% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.
Content strategy is 83% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 31 days between posts. low frequency typically leads to better audience retention.
Best performing photo generated 3.4x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a detailed approach with an average of 1052 characters. This detailed style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.