foundscott
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@foundscott

Scott Bartnick

Public
12
Posts
61K
Followers
698
Following

#1 PR Firm Clutch, G2, & Upsey πŸ† Founder @otterpr Forbes & USA Today β€œTop Entrepreneur” 2x Inc 5000, 3x Gator100, 2CCX πŸ₯‡ Contributor @Entrepreneur

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12 posts analyzed

@foundscott Profile Analysis Summary

Based on the last 12 posts

When we look at how foundscott's audience interacts with their content, we see an engagement rate of 2.09% β€” that's about 1.2K likes and 53 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here β€” but every audience is different.

Looking at content mix, about 0% of recent posts are videos and 100% are photos.

On the posting side, new content shows up about every 113 days β€” a infrequent rhythm. Captions tend to be moderate-length, averaging around 366 characters.

Key Metrics

61K

Followers

698

Following

12

Total Posts

2.09%

Engagement Rate

1.2K

Avg Likes

53

Avg Comments

Authority Score

57/100
Growing

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
14/25

61,000 followers

Engagement
16/30

2.09% engagement rate

Content
4/20

12 posts, 53 avg comments

Growth
13/15

87.4:1 follower ratio

Trust
10/10

Verified account

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Micro (10K-100K)

14.7K

Total Likes

634

Total Comments

Engagement Rate

2.09%vs 2.5% (avg)
-16%

Your engagement rate is 16% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

1,224vs 2,000 (avg)
-39%

Your average likes are 39% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

53vs 80 (avg)
-34%

Your comments are 34% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.0

Posts per day

Average

0

Posts per week

Medium consistency

Sunday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Most Liked
10.5K431

HUGE NEWS🚨 It’s official - @foundscott and I have closed on our DREAM office for @otterpr 🦦 I ha...

View on Instagram
Content
High Performer
3.6K120

4 years ago @foundscott moved into my 900 sqft apartment in Orlando. Scott had a tiny den with no wi...

View on Instagram
Content
High Performer
9427

Another year older. Life’s been flying by, and I’m more focused than ever on living it to the fulles...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 10.5K likes on average.

Content Type Analysis

Content Distribution

100%
Videos (0)Photos (12)

Videos

Avg Likes0
Avg Comments0

Photos

Better
Avg Likes1.2K
Avg Comments53

Photos outperform videos by 1.3K avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">97.6</span>%

Likes Trend

-97.8%

Before: 2.4K avg

After: 54 avg

Comments Trend

-94.7%

Before: 100 avg

After: 5 avg

Total Engagement

-97.6%

Before: 2.5K avg

After: 59 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
4
1-100 chars
Medium
4
101-500 chars
Long
4
500+ chars
Short
Likes43
Comments5
Medium
Likes68
Comments13
LongBest
Likes3.6K
Comments141

Average caption length: 366 characters. Long captions (500+ chars) perform best with 3.7K avg engagements.

Hashtag Performance

With Hashtags

Better

3

posts

Avg Likes3.5K
Avg Comments146
#Μ·

Without Hashtags

9

posts

Avg Likes452
Avg Comments22

Most Used Hashtags

#otterprΓ—1#commercialrealestateΓ—1#stpeteΓ—1#stpetersburgΓ—1#downtownstpeteΓ—1#fathersontripΓ—1#fathersontrip​​​​​​​​​​​​​​​​×1

Average 0.6 hashtags per post. Posts with hashtags get 3.2K more avg engagements.

Growth Indicators

Account Classification

Medium Influencer
1K10K50K500K1M10M+

With 61K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%

Following/Followers

0.011

Excellent

Engagement Rate

2.09%

Above average

Total Followers

61K

Following 698
Profile Insights
  • β€’ Very influential - follows far fewer than followers
  • β€’ Engagement rate is above the 1-3% benchmark for medium accounts
  • β€’ Average of 1.2K likes and 53 comments per post

Hashtags & Captions

Top Hashtags

#otterpr(1)
#commercialrealestate(1)
#stpete(1)
#stpetersburg(1)
#downtownstpete(1)
#fathersontrip(1)

Based on 12 recent posts

Top Caption Words

hard(6)
built(6)
year(5)
office(4)
years(4)
over(4)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional35% dominant+Neutral & Informative

The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.

Business & Motivation

Entrepreneurship and motivational content

Relevance100%

Entertainment & Music

Entertainment, music, and nightlife content

Relevance27%

Family & Relationships

Content about family and relationships

Relevance20%

Travel & Adventure

Content related to travel destinations and adventures

Relevance13%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English90%
Portuguese6%
German2%
Turkish1%

Detected from 12 post captions

Audience Engagement

Engagement LevelAverage

Based on likes-to-followers ratio

Account SizeMicro Influencer

10K-100K followers

Est. Reach per Post3.7K

Estimated based on average engagement Γ— 3

Audience Summary

This established account shows average engagement with primarily English content. Average post reaches an estimated 3.7K accounts.

Best Time to Post

Best performing time: Tuesday 4pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @foundscott's recent content

@foundscott's engagement rate of 2.09% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.

Content strategy is 100% focused on photos, which appears to be the strongest performing format for this profile.

Posting consistency is low with an average interval of 113 days between posts. low frequency typically leads to better audience retention.

Best performing photo generated 8.6x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a moderate approach with an average of 366 characters. This moderate style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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