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We tend to treat scent as atmosphere. Something that sits on top of a product or space. But if smell can change how something is felt and remembered, it becomes a system you can design. That means a
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Recent fragrance deals point to a larger market than perfume alone, with capital reaching prestige brands, body care, diagnostics, and scent technology. Together, they show how scent now sits inside a
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I was scrolling Instagram and a fragrance store in Lagos stopped me completely. Nigeriaโ€™s fragrance market sits within a West African market approaching $950 million. Lagos has built a creator commun
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Consumers are increasingly using scent as a tool to influence their internal state and this has implications far beyond perfume. People didnโ€™t suddenly wake up and decide they want to smell better.
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Another quick AI x fragrance experiment. This one asks: what if fragrance discovery started with vibe, not notes, families, or bestsellers? Pick a vibe, get a layering combo, a ratio, and where to sp
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Can a color become a starting point for scent? This experiment uses public fragrance and crossmodal data to translate color into fragrance direction and reference perfumes. The next Fragrance Future
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Iโ€™ve been running quick AI fragrance experiments to see what these tools can do right now. This one was built quickly with publicly available data. It could turn a feeling into rough formula drafts.
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New Harvard-led research suggests smell may be more spatially organized than scientists thought. In a new Cell paper published April 28th, researchers mapped around 5.5 million olfactory sensory neur
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For years the dominant technology platforms optimized for attention extremely well. Now a different set of consumer behaviors is becoming harder to ignore. Sleep tracking. Nervous system regulation.
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What if chemistry between people is more literal than we think? Research suggests humans can pick up scent cues linked to the major histocompatibility complex, or MHC, a set of genes involved in how
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Smell tech is easy to frame as innovation. The bigger question is what changes once scent can be read, designed with precision, and moved far from its source. That is where the stakes shift across pri
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Not the formula. Not the product. The market. Who is the customer? How do you reach them without a big budget or a PR team? And if the concept is genuinely new, how do you make people understand why
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About @futureofsmell

Olivia Jezler | Scent Strategy is a Instagram micro influencer. With 14.7K followers and 12 posts, futureofsmell's account shows a follower-to-following ratio of 7.6:1. This profile demonstrates strong community engagement within its niche. View all content anonymously on Pictame - no login required.

futureofsmell's engagement rate sits at 1.48%. For accounts with 10K-100K followers, the average is around 2.5%, so there's some room to grow โ€” though every community is unique.

Out of the last 12 posts, 50% are videos and 50% are photos. Notably, photos tend to get 4.0x more engagement than videos. Content shows up about every 4 days. Captions lean detailed, averaging 668 characters.

1.48% engagement rate โ€” room to grow compared to average for 10K-100K follower accounts.
50% videos, 50% photos. Photos get 4.0x more engagement here.
Posts about every 4 days.
7.6:1 follower-to-following ratio.

FAQs About @futureofsmell

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futureofsmell
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@futureofsmell

Olivia Jezler | Scent Strategy

Public
Posts
12
Followers
14.7K
Top Hashtags
#fragrance#perfume#scent#smell#olfactory#wellness#olfaction#memory

Explore the most impactful hashtags used in recent posts. These tags highlight the core interests and trending topics that define this profile's digital influence and content strategy.

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Popular Hashtags

#cat#memes#nofilter#flowers#amazing#hair#foodie#travelphotography#sky#nails#moda#video
Following
1.9K
Avg. Likes
200
Avg. Comments
19
Engagement
1.49%

Where scent, science and AI are going Host ยท Fragrance Futures Salon โ†“ Next session below ๐Ÿ“ฉ info@futureofsmell.com

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