@going
Going ✈️
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@going Profile Analysis Summary
Based on the last 12 posts
When we look at how going's audience interacts with their content, we see an engagement rate of 0.04% — that's about 223 likes and 20 comments per post on average. For accounts in the 500K-1M follower range, the typical rate is around 1.5%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 25% of recent posts are videos and 75% are photos. Interestingly, photo content tends to spark 10.3x more interaction than videos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 60 days — a infrequent rhythm. Captions tend to be detailed, averaging around 682 characters.
Key Metrics
555.3K
Followers
260
Following
12
Total Posts
0.04%
Engagement Rate
223
Avg Likes
20
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
555,347 followers
0.04% engagement rate
12 posts, 20 avg comments
2135.9:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
2.7K
Total Likes
236
Total Comments
Engagement Rate
Your engagement rate is 97% below the Macro (500K-1M) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 99% below typical Macro (500K-1M) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 96% below the Macro (500K-1M) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.0
Posts per day
0
Posts per week
Thursday
Most active day
Posts by Weekday
Top Performing Content
When did you join Going? Whether you’ve been here since the Scott’s Cheap Flight days or just hear...
View on Instagram
we speak two languages here: millennial PR and whatever the gen-z SMM just said. both of them mean c...
View on Instagram
Planning a big international trip in 2026? Read this first. Going’s 2026 State of Travel breaks dow...
View on InstagramAnalyzed 12 posts. Top content receives 2K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 283 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">88.1</span>%
Likes Trend
-88.1%
Before: 399 avg
After: 48 avg
Comments Trend
-87.6%
Before: 35 avg
After: 4 avg
Total Engagement
-88.1%
Before: 434 avg
After: 52 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 682 characters. Medium captions (101-500 chars) perform best with 620 avg engagements.
Hashtag Performance
With Hashtags
0
posts
Without Hashtags
12
posts
Average 0.0 hashtags per post. Posts without hashtags perform 243 better on average.
Growth Indicators
Account Classification
Large InfluencerWith 555.3K followers, this account falls in the Large category (500K-1M). Typical engagement for this tier: 0.5-1%
Following/Followers
0.000
ExcellentEngagement Rate
0.04%
Below averageTotal Followers
555.3K
Following 260- • Very influential - follows far fewer than followers
- • Engagement rate is below the 0.5-1% benchmark for large accounts
- • Average of 223 likes and 20 comments per post
Hashtags & Captions
Top Hashtags
No hashtags found in recent posts
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Travel & Adventure
Content related to travel destinations and adventures
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Entertainment & Music
Entertainment, music, and nightlife content
Family & Relationships
Content about family and relationships
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
100K-1M followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 670 accounts.
Best Time to Post
Best performing time: Tuesday 4pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @going's recent content
@going's engagement rate of 0.04% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 75% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 60 days between posts. low frequency typically leads to better audience retention.
Best performing photo generated 8.9x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a detailed approach with an average of 682 characters. This detailed style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.