@goruck
GORUCK
Tough Gear, Tougher People | Est. 2008 πΊπΈ #GORUCK
@goruck Profile Analysis Summary
Based on the last 12 posts
When we look at how goruck's audience interacts with their content, we see an engagement rate of 0.14% β that's about 443 likes and 13 comments per post on average. For accounts in the 100K-500K follower range, the typical rate is around 1.8%, so there's some room to grow here β but every audience is different.
Looking at content mix, about 50% of recent posts are videos and 50% are photos.
On the posting side, new content shows up about every 5 days β a moderately consistent rhythm. Captions tend to be detailed, averaging around 760 characters.
Key Metrics
320.3K
Followers
3.6K
Following
12
Total Posts
0.14%
Engagement Rate
443
Avg Likes
13
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
320,305 followers
0.14% engagement rate
12 posts, 13 avg comments
88.6:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
5.3K
Total Likes
150
Total Comments
Engagement Rate
Your engagement rate is 92% below the Mid-tier (100K-500K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 94% below typical Mid-tier (100K-500K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 95% below the Mid-tier (100K-500K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.2
Posts per day
2
Posts per week
Monday
Most active day
Posts by Weekday
Top Performing Content
Scenes from Team Assessment JAX Beach April 23β25 at GORUCK HQ: Our kind of people, our kind of fun.
View on Instagram
French Nurse vs the Worlds Second Heaviest Backpack. Connie put up a great fight today. There wasn...
View on Instagram
Going Sideways - age 57, April 15, 2026, 2:34 pm β οΈCAUTION: THIS VIDEO IS FOR ENTERTAINMENT PURPOSE...
View on InstagramAnalyzed 12 posts. Top content receives 1.3K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 79 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">61.0</span>%
Likes Trend
-60.4%
Before: 635 avg
After: 251 avg
Comments Trend
-77.0%
Before: 20 avg
After: 5 avg
Total Engagement
-61.0%
Before: 655 avg
After: 256 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 760 characters. Short captions (1-100 chars) perform best with 1.3K avg engagements.
Hashtag Performance
With Hashtags
2
posts
Without Hashtags
10
posts
Most Used Hashtags
Average 0.4 hashtags per post. Posts without hashtags perform 266 better on average.
Growth Indicators
Account Classification
Medium InfluencerWith 320.3K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.011
ExcellentEngagement Rate
0.14%
Below averageTotal Followers
320.3K
Following 3.6K- β’ Very influential - follows far fewer than followers
- β’ Engagement rate is below the 1-3% benchmark for medium accounts
- β’ Average of 443 likes and 13 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Food & Cuisine
Food-related content and culinary experiences
Entertainment & Music
Entertainment, music, and nightlife content
Family & Relationships
Content about family and relationships
Fitness & Health
Posts about fitness, workouts, and healthy living
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
100K-1M followers
Estimated based on average engagement Γ 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 1.3K accounts.
Best Time to Post
Best performing time: Monday 12pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @goruck's recent content
@goruck's engagement rate of 0.14% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 50% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is medium with an average interval of 5 days between posts. medium frequency typically leads to better audience retention.
Best performing photo generated 2.8x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a detailed approach with an average of 760 characters. This detailed style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.