grantlofty
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@grantlofty

Grant Lofthouse

Public
12
Posts
90K
Followers
97
Following

๐Ÿ“Your strong, not skinny season starts here! ๐Ÿ’ช Personal trainer for over 15 years ๐Ÿ“š Grab a free copy of my book, Lower Body Workouts for Women๐Ÿ‘‡

@grantlofty Profile Analysis Summary

Based on the last 12 posts

When we look at how grantlofty's audience interacts with their content, we see an engagement rate of 0.18% โ€” that's about 157 likes and 7 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here โ€” but every audience is different.

Looking at content mix, about 92% of recent posts are videos and 8% are photos. Interestingly, photo content tends to spark 2.1x more interaction than videos โ€” worth noting for anyone studying this account's strategy.

On the posting side, new content shows up about every 194 days โ€” a infrequent rhythm. Captions tend to be concise, averaging around 111 characters.

Key Metrics

90K

Followers

97

Following

12

Total Posts

0.18%

Engagement Rate

157

Avg Likes

7

Avg Comments

Authority Score

45/100
Growing

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
14/25

90,028 followers

Engagement
2/30

0.18% engagement rate

Content
4/20

12 posts, 7 avg comments

Growth
15/15

928.1:1 follower ratio

Trust
10/10

Verified account

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Micro (10K-100K)

1.9K

Total Likes

81

Total Comments

Engagement Rate

0.18%vs 2.5% (avg)
-93%

Your engagement rate is 93% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

157vs 2,000 (avg)
-92%

Your average likes are 92% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

7vs 80 (avg)
-92%

Your comments are 92% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.0

Posts per day

Average

0

Posts per week

High consistency

Sunday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Most Liked
3106

Iโ€™ve written many articles for Womenโ€™s Health & Fitness magazine over the years, and by far, this is...

View on Instagram
Content
Video
Most Comments
18931

I love mansplaining though ๐Ÿ˜Ž

View on Instagram
Content
Video
High Performer
2486

Iโ€™m pretty sure I just found the best upper body workout template ๐Ÿ˜ฎ

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 310 likes on average.

Content Type Analysis

Content Distribution

92%
Videos (11)Photos (1)

Videos

Avg Likes144
Avg Comments7

Photos

Better
Avg Likes310
Avg Comments6

Photos outperform videos by 165 avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">45.5</span>%

Likes Trend

-45.8%

Before: 204 avg

After: 111 avg

Comments Trend

-38.0%

Before: 8 avg

After: 5 avg

Total Engagement

-45.5%

Before: 213 avg

After: 116 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
9
1-100 chars
Medium
3
101-500 chars
Long
500+ chars
Short
Likes148
Comments8
MediumBest
Likes185
Comments4

Average caption length: 111 characters. Medium captions (101-500 chars) perform best with 189 avg engagements.

Hashtag Performance

With Hashtags

0

posts

Avg Likes0
Avg Comments0
#ฬท

Without Hashtags

Better

12

posts

Avg Likes157
Avg Comments7

Average 0.0 hashtags per post. Posts without hashtags perform 164 better on average.

Growth Indicators

Account Classification

Medium Influencer
1K10K50K500K1M10M+

With 90K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%

Following/Followers

0.001

Excellent

Engagement Rate

0.18%

Below average

Total Followers

90K

Following 97
Profile Insights
  • โ€ข Very influential - follows far fewer than followers
  • โ€ข Engagement rate is below the 1-3% benchmark for medium accounts
  • โ€ข Average of 157 likes and 7 comments per post

Hashtags & Captions

Top Hashtags

No hashtags found in recent posts

Based on 12 recent posts

Top Caption Words

people(3)
realize(3)
women(2)
health(2)
magazine(2)
system(2)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional57% dominant+Neutral & Informative

The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.

Fitness & Health

Posts about fitness, workouts, and healthy living

Relevance100%

Photography & Art

Focus on visual storytelling and artistic content

Relevance40%

Business & Motivation

Entrepreneurship and motivational content

Relevance20%

Family & Relationships

Content about family and relationships

Relevance20%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English80%
Portuguese15%
Spanish1%
German1%

Detected from 12 post captions

Audience Engagement

Engagement LevelLow

Based on likes-to-followers ratio

Account SizeMicro Influencer

10K-100K followers

Est. Reach per Post472

Estimated based on average engagement ร— 3

Audience Summary

This established account shows low engagement with primarily English content. Average post reaches an estimated 472 accounts.

Best Time to Post

Best performing time: Tuesday 4am

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @grantlofty's recent content

@grantlofty's engagement rate of 0.18% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.

Content strategy is 92% focused on videos, which appears to be the strongest performing format for this profile.

Posting consistency is low with an average interval of 194 days between posts. low frequency typically leads to better audience retention.

Best performing photo generated 1.9x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a minimal approach with an average of 111 characters. This minimal style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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