@groundworkcoffee
Groundwork® Organic Coffee
ALL ORGANIC. ALL THE TIME. Certified Organic Specialty Coffee B Corp ⚘ EST. 1990 @wholefoods @amazon @sprouts @erewhon @bristolfarms @costco +more!
@groundworkcoffee Profile Analysis Summary
Based on the last 12 posts
When we look at how groundworkcoffee's audience interacts with their content, we see an engagement rate of 1.92% — that's about 510 likes and 26 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 25% of recent posts are videos and 75% are photos. Interestingly, video content tends to spark 7.0x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 190 days — a infrequent rhythm. Captions tend to be moderate-length, averaging around 314 characters.
Key Metrics
27.9K
Followers
820
Following
12
Total Posts
1.92%
Engagement Rate
510
Avg Likes
26
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
27,941 followers
1.92% engagement rate
12 posts, 26 avg comments
34.1:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
6.1K
Total Likes
308
Total Comments
Engagement Rate
Your engagement rate is 23% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 74% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 68% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.0
Posts per day
0
Posts per week
Wednesday
Most active day
Posts by Weekday
Top Performing Content
“No matter how bad you f*ck it up, Groundwork is great coffee.” @sofiavergara
View on Instagram
Have you been to our Rose Ave cafe? This turn-of-the-century brick building once included a stable t...
View on Instagram
We’re NATIONWIDE! 🇺🇸 Shop @groundworkcoffee beans AND coldbrew at your local @wholefoods! ❤️ 🛒 ☕️
View on InstagramAnalyzed 12 posts. Top content receives 3.6K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 1.3K avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">87.1</span>%
Likes Trend
-88.5%
Before: 915 avg
After: 106 avg
Comments Trend
-50.5%
Before: 34 avg
After: 17 avg
Total Engagement
-87.1%
Before: 950 avg
After: 123 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 314 characters. Short captions (1-100 chars) perform best with 2.2K avg engagements.
Hashtag Performance
With Hashtags
1
posts
Without Hashtags
11
posts
Most Used Hashtags
Average 0.3 hashtags per post. Posts without hashtags perform 131 better on average.
Growth Indicators
Account Classification
Small InfluencerWith 27.9K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.029
ExcellentEngagement Rate
1.92%
Below averageTotal Followers
27.9K
Following 820- • Very influential - follows far fewer than followers
- • Engagement rate is below the 3-5% benchmark for small accounts
- • Average of 510 likes and 26 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.
Food & Cuisine
Food-related content and culinary experiences
Nature & Environment
Posts featuring natural landscapes and wildlife
Family & Relationships
Content about family and relationships
Beauty & Skincare
Beauty tips and skincare routines
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement × 3
Audience Summary
This established account shows average engagement with primarily English content. Average post reaches an estimated 1.5K accounts.
Best Time to Post
Best performing time: Thursday 4pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @groundworkcoffee's recent content
@groundworkcoffee's engagement rate of 1.92% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.
Content strategy is 75% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 190 days between posts. low frequency typically leads to better audience retention.
Best performing video generated 6.8x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 314 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.