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On this week's episode of Growth Journal, I speak with Ashley Smith, Founder and Managing Partner of Vermilion Cliffs Ventures, about what's really happening in venture and why AI is changing everythi
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The best ideas rarely come from staying in your bubble. Pull from B2C, make B2B more human, and remember marketing starts the moment a user touches the product. Episode 2 with Bill Macaitis @saas_cmo
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We should modernize go to market like we modernize product. Slack moved away from gated forms and lead scoring toward product led sales. Get people using the product first, then reach out based on rea
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B2B doesn’t need to be stiff. Humor, video, and real emotion build trust. When people feel good about your brand, they stick around and they tell others. Episode 2 with Bill Macaitis @saas_cmo_pro is
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The biggest growth lever at Salesforce, Zendesk, and Slack was pricing and packaging. True freemium worked because users could actually use the product, and paid became the natural next step as teams
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Product is only half the equation. Without distribution, even the best product stalls. The companies that win build both muscles. Episode 2 with Bill Macaitis @saas_cmo_pro is available to watch now.
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Traditional media power is shifting fast. Individuals and creator brands are becoming the new networks. Marketing changes every year, and AI is speeding it up, making teams smaller and tools smarter.
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Pricing and packaging is still under leveraged in B2B. So many “trials” are barely usable. Treat it like an innovation surface and it can change the whole funnel. Episode 2 with Bill Macaitis @saas_c
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A simple brand tip for B2B marketers: stop sanding off the personality. Lean into what’s unique about your name and story. It’s how people find you. Episode 2 with Bill Macaitis @saas_cmo_pro is avai
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People overthink B2B branding. Pick a color, commit to it. Pick a tone, stick to it. Even a mascot helps. The goal is to be remembered, not to be “safe.”� Episode 2 with Bill Macaitis is available to
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On this week’s episode of Growth Journal, I speak with Bill Macaitis about how AI is reshaping B2B. Barriers to entry are collapsing, opportunity is exploding, and it’s a little terrifying. Standing o
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AI tools are worth exploring, even when they fail. The value isn’t instant wins, it’s learning where AI helps and where it doesn’t. The real downside is when AI replaces thinking instead of supporting
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About @growthjournalpod

Growth Journal is a Instagram growing creator in the Software Company category. With 106 followers and 12 posts, growthjournalpod's account shows a follower-to-following ratio of 13.3:1. View all content anonymously on Pictame - no login required.

growthjournalpod's engagement rate sits at 6.45%. That's 29% above what you'd typically see for accounts with 1K-10K followers (average 5%) — a sign of a genuinely connected audience.

Out of the last 12 posts, 100% are videos and 0% are photos. Content shows up about every 5 days. Captions lean moderate, averaging 274 characters.

6.45% engagement rate — 29% above average for 1K-10K follower accounts.
Posts about every 5 days.
13.3:1 follower-to-following ratio.

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growthjournalpod
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@growthjournalpod

Growth Journal

PublicSoftware Company
Posts
12
Followers
106
Top Hashtags
#B2B#BusinessStrategy#BrandingTips#BrandIdentity#ContentMarketing#AIinMarketing#ChatGPT#FutureTech

Explore the most impactful hashtags used in recent posts. These tags highlight the core interests and trending topics that define this profile's digital influence and content strategy.

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Popular Hashtags

#model#design#artist#followforfollowback#sunset#instamood#dogsofinstagram#gym#wedding#foodporn#drawing#likeforlike
Following
8
Avg. Likes
7
Avg. Comments
0
Engagement
6.60%

Growth Journal is a podcast for B2B marketers & founders. Learn what’s actually working in B2B growth. Real experiments....

www.youtube.com/@GrowthJournal...
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