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Across 11 countries, people were asked one simple question: “What does sustainably raised/grown/produced food mean to you?” The responses reflect hundreds of ideas, values, and expectations that shap
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We’re excited to share an early look at insights from GRSB’s first-ever global study on public perceptions of beef, in collaboration with Abacus Data. Early results reveal that the top five most optim
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Meet the team — With a few new additions, we wanted to reintroduce those of us behind the scenes with the Global Roundtable for Sustainable Beef (GRSB). We look forward to collaborating with you and
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This week, GRSB Executive Director Ruaraidh Petre attended the International Meat and Animal Protein Congress in Guadalajara, Mexico. During the congress, Ruaraidh delivered a keynote presentation on
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What is “Nature Positive Beef Production?” Our newly released report explores how science-based land management practices can help beef production go beyond minimizing impacts to delivering measurabl
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This week, GRSB Executive Director Ruaraidh Petre attended the USRSB General Assembly in Tampa, Florida, to share an update on our 2025 achievements, as well as our current scope of work and prioritie
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💡Calling all GRSB members! We’re looking forward to connecting with you at our upcoming Member Town Hall. Join us to hear updates on our 2026 plans, learn about our progress, and take part in a live
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Three pillars. One shared vision for 2026. LEAD with purpose. ENABLE with scientific credibility and actionable data. COMMUNICATE our story with a unified global voice. Across borders, perspectives,
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🐂 We love the diversity of animals in rangelands! Here we draw attention to cattle. Modern domestic cattle breeds come from the wild species Bos taurus and Bos indicus. Two domestication events, on
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Building on purpose and collaboration. 💡 From this year’s #CattleCon — GRSB president Justin Sherrard reflects on the board meeting in Nashville earlier this month, where the discussion centered aro
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Why does a global voice matter? 💡🌎 Hear from Matthew Cleveland, senior director of Global Bovine Sustainability at ABS Global and a member of the GRSB executive committee. Matthew highlights the s
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How does the world really perceive beef — and what does it mean for the future of sustainability? GRSB has released its first-ever global research study on public perceptions of beef across 11 countr
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About @grsbeef

Global Roundtable for Sustainable Beef is a Instagram nano influencer. With 3.4K followers and 12 posts, grsbeef's account shows a follower-to-following ratio of 7.4:1. View all content anonymously on Pictame - no login required.

grsbeef's engagement rate sits at 0.46%. For accounts with 1K-10K followers, the average is around 5%, so there's some room to grow — though every community is unique.

Out of the last 12 posts, 17% are videos and 83% are photos. Notably, photos tend to get 2.3x more engagement than videos. Content shows up about every 27 days. Captions lean detailed, averaging 751 characters.

0.46% engagement rate — room to grow compared to average for 1K-10K follower accounts.
17% videos, 83% photos. Photos get 2.3x more engagement here.
Posts about every 27 days.
7.4:1 follower-to-following ratio.

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grsbeef
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@grsbeef

Global Roundtable for Sustainable Beef

Public
Posts
12
Followers
3.4K
Top Hashtags
#SustainableBeef#GlobalBeefConversations#GRSBeef#GRSB#NaturePositiveBeef#iyrp2026#biodiversity#foodsecurity

Explore the most impactful hashtags used in recent posts. These tags highlight the core interests and trending topics that define this profile's digital influence and content strategy.

Following
463
Avg. Likes
15
Avg. Comments
0
Engagement
0.44%

A global, multi-stakeholder initiative to advance continuous improvement in sustainability of global beef.

linktr.ee/grsbeef/