haystackrockawarenessprogram
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@haystackrockawarenessprogram

Haystack Rock Awareness Program

PublicGovernment organization
12
Posts
13.8K
Followers
341
Following

Dedicated to protecting Haystack Rock’s intertidal and bird ecology through education for over 39 years 🌊

@haystackrockawarenessprogram Profile Analysis Summary

Based on the last 12 posts

When we look at how haystackrockawarenessprogram's audience interacts with their content, we see an engagement rate of 8.29% — that's about 1.1K likes and 12 comments per post on average. Compared to similar accounts in the 10K-100K follower range (where the average sits around 2.5%), this is 231% higher, which suggests a genuinely engaged community.

Looking at content mix, about 75% of recent posts are videos and 25% are photos. Interestingly, photo content tends to spark 2.1x more interaction than videos — worth noting for anyone studying this account's strategy.

On the posting side, new content shows up about every 67 days — a infrequent rhythm. Captions tend to be detailed, averaging around 562 characters.

Key Metrics

13.8K

Followers

341

Following

842

Total Posts

8.28%

Engagement Rate

1.1K

Avg Likes

12

Avg Comments

Authority Score

68/100
Established

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
10/25

13,787 followers

Engagement
27/30

8.29% engagement rate

Content
10/20

842 posts, 12 avg comments

Growth
11/15

40.4:1 follower ratio

Trust
10/10

Building credibility

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Micro (10K-100K)

13.6K

Total Likes

148

Total Comments

Engagement Rate

8.29%vs 2.5% (avg)
+231%

Your engagement rate is 231% above the Micro (10K-100K) average. This indicates strong audience connection and content resonance.

Avg. Likes per Post

1,130vs 2,000 (avg)
-43%

Your average likes are 43% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

12vs 80 (avg)
-85%

Your comments are 85% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.0

Posts per day

Average

0

Posts per week

Medium consistency

Tuesday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Video
Most Liked
Content
High Performer
5.1K55

It’s that time of year again when we find thousands of blue triangular creatures washed up on our be...

View on Instagram
Content
Video
High Performer
4069

We have had a lot of questions regarding the large numbers of Velella Velella that have been continu...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 6.2K likes on average.

Content Type Analysis

Content Distribution

75%
25%
Videos (9)Photos (3)

Videos

Avg Likes882
Avg Comments10

Photos

Better
Avg Likes1.9K
Avg Comments19

Photos outperform videos by 1K avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">89.5</span>%

Likes Trend

-89.5%

Before: 2K avg

After: 215 avg

Comments Trend

-89.6%

Before: 22 avg

After: 2 avg

Total Engagement

-89.5%

Before: 2.1K avg

After: 217 avg

Caption Length Analysis

Caption Length Distribution

No Caption
3
0 chars
Short
1-100 chars
Medium
6
101-500 chars
Long
3
500+ chars
No CaptionBest
Likes2.2K
Comments24
Medium
Likes223
Comments3
Long
Likes1.9K
Comments19

Average caption length: 422 characters. No Caption captions (0 chars) perform best with 2.2K avg engagements.

Hashtag Performance

With Hashtags

1

posts

Avg Likes147
Avg Comments0

Without Hashtags

Better

11

posts

Avg Likes1.2K
Avg Comments13

Most Used Hashtags

#haystackrockawarenessprogram×1#cannonbeach×1#haystackrock×1#oregoncoast×1#pnw×1#tidepooling×1#tidepooletiquette×1#stewardship×1

Average 0.7 hashtags per post. Posts without hashtags perform 1.1K better on average.

Growth Indicators

Account Classification

Small Influencer
1K10K50K500K1M10M+

With 13.8K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%

Following/Followers

0.025

Excellent

Engagement Rate

8.29%

Above average

Total Followers

13.8K

Following 341
Profile Insights
  • Very influential - follows far fewer than followers
  • Engagement rate is above the 3-5% benchmark for small accounts
  • Average of 1.1K likes and 12 comments per post

Hashtags & Captions

Top Hashtags

#haystackrockawarenessprogram(1)
#cannonbeach(1)
#haystackrock(1)
#oregoncoast(1)
#pnw(1)
#tidepooling(1)

Based on 12 recent posts

Top Caption Words

rock(8)
out(6)
see(6)
marine(5)
haystack(5)
sea(5)

Common words filtered out for relevance

Content Themes

Content Mood

Neutral & Informative40% dominant+Romantic & Emotional

The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.

Nature & Environment

Posts featuring natural landscapes and wildlife

Relevance100%

Travel & Adventure

Content related to travel destinations and adventures

Relevance29%

Entertainment & Music

Entertainment, music, and nightlife content

Relevance12%

Lifestyle & Fashion

Content about lifestyle, fashion, and personal style

Relevance6%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English89%
Portuguese6%
German5%
Spanish0%

Detected from 12 post captions

Audience Engagement

Engagement LevelVery High

Based on likes-to-followers ratio

Account SizeMicro Influencer

10K-100K followers

Est. Reach per Post3.4K

Estimated based on average engagement × 3

Audience Summary

This established account shows very high engagement with primarily English content. Average post reaches an estimated 3.4K accounts.

Best Time to Post

Best performing time: Tuesday 4am

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @haystackrockawarenessprogram's recent content

@haystackrockawarenessprogram's engagement rate of 8.29% is excellent compared to similar accounts. This indicates a excellent level of audience interaction and content effectiveness.

Content strategy is 75% focused on videos, which appears to be the strongest performing format for this profile.

Posting consistency is low with an average interval of 67 days between posts. low frequency typically leads to better audience retention.

Best performing video generated 5.5x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a detailed approach with an average of 562 characters. This detailed style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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