hbo's engagement rate sits at 6.02%. That's 401% above what you'd typically see for accounts with 1M+ followers (average 1.2%) — a sign of a genuinely connected audience.

Out of the last 12 posts, 58% are videos and 42% are photos. Notably, videos tend to get 48.7x more engagement than photos. Content shows up about every 5 days. Captions lean concise, averaging 93 characters.