@hdm_objects
H&dM Objects
H&dM Objects are tailor-made by @herzogdemeuron for specific buildings, places and the people that use them. Available at:
@hdm_objects Profile Analysis Summary
Based on the last 12 posts
When we look at how hdm_objects's audience interacts with their content, we see an engagement rate of 16.90% — that's about 1.3K likes and 6 comments per post on average. Compared to similar accounts in the 1K-10K follower range (where the average sits around 5%), this is 238% higher, which suggests a genuinely engaged community.
Looking at content mix, about 58% of recent posts are videos and 42% are photos. Interestingly, photo content tends to spark 2.7x more interaction than videos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 14 days — a infrequent rhythm. Captions tend to be detailed, averaging around 697 characters.
Key Metrics
8K
Followers
101
Following
12
Total Posts
16.90%
Engagement Rate
1.3K
Avg Likes
6
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
7,972 followers
16.90% engagement rate
12 posts, 6 avg comments
78.9:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
16.1K
Total Likes
69
Total Comments
Engagement Rate
Your engagement rate is 238% above the Nano (1K-10K) average. This indicates strong audience connection and content resonance.
Avg. Likes per Post
Your average likes are 168% above the Nano (1K-10K) benchmark. Your content resonates well with your audience.
Avg. Comments per Post
Your comments are 77% below the Nano (1K-10K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.1
Posts per day
1
Posts per week
Thursday
Most active day
Posts by Weekday
Top Performing Content
With @unifor_official, we present two furniture series during Milan Design Week, developed through s...
View on Instagram
Herzog & de Meuron Objects is at MATTER and SHAPE 2026 in Paris, running until March 9. Our booth sh...
View on Instagram
A look back at the @unifor_official installation at Milan Design Week 2026, featuring our Giuditta a...
View on InstagramAnalyzed 12 posts. Top content receives 5.3K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 1.3K avg engagements per post.
Engagement Trend
Overall Trend
IncreasingComparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">927.2</span>%
Likes Trend
+927.1%
Before: 238 avg
After: 2.4K avg
Comments Trend
+950.0%
Before: 1 avg
After: 11 avg
Total Engagement
+927.2%
Before: 239 avg
After: 2.5K avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 697 characters. Long captions (500+ chars) perform best with 1.7K avg engagements.
Hashtag Performance
With Hashtags
11
posts
Without Hashtags
1
posts
Most Used Hashtags
Average 4.8 hashtags per post. Posts without hashtags perform 4.3K better on average.
Growth Indicators
Account Classification
Micro InfluencerWith 8K followers, this account falls in the Micro category (1K-10K). Typical engagement for this tier: 5-10%
Following/Followers
0.013
ExcellentEngagement Rate
16.90%
Above averageTotal Followers
8K
Following 101- • Very influential - follows far fewer than followers
- • Engagement rate is above the 5-10% benchmark for micro accounts
- • Average of 1.3K likes and 6 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Photography & Art
Focus on visual storytelling and artistic content
Entertainment & Music
Entertainment, music, and nightlife content
Nature & Environment
Posts featuring natural landscapes and wildlife
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
1K-10K followers
Estimated based on average engagement × 3
Audience Summary
This growing account shows very high engagement with primarily English content. Average post reaches an estimated 4K accounts.
Best Time to Post
Best performing time: Sunday 12pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @hdm_objects's recent content
@hdm_objects's engagement rate of 16.90% is excellent compared to similar accounts. This indicates a excellent level of audience interaction and content effectiveness.
Content strategy is 58% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 14 days between posts. low frequency typically leads to better audience retention.
Best performing photo generated 3.9x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a detailed approach with an average of 697 characters. This detailed style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.