@heathmoe
Heath Brinkley
Quincy Mfg • Excel Forward Mgt • Nashville • Husband • Father • Skateboarder • has-been Filmer ✝️
@heathmoe Profile Analysis Summary
Based on the last 12 posts
When we look at how heathmoe's audience interacts with their content, we see an engagement rate of 3.11% — that's about 596 likes and 17 comments per post on average. Compared to similar accounts in the 10K-100K follower range (where the average sits around 2.5%), this is 24% higher, which suggests a genuinely engaged community.
Looking at content mix, about 92% of recent posts are videos and 8% are photos. Interestingly, video content tends to spark 1.7x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 7 days — a infrequent rhythm. Captions tend to be moderate-length, averaging around 168 characters.
Key Metrics
19.7K
Followers
4.5K
Following
12
Total Posts
3.11%
Engagement Rate
596
Avg Likes
17
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
19,707 followers
3.11% engagement rate
12 posts, 17 avg comments
4.4:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
7.2K
Total Likes
205
Total Comments
Engagement Rate
Your engagement rate is 24% above the Micro (10K-100K) average. This indicates strong audience connection and content resonance.
Avg. Likes per Post
Your average likes are 70% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 79% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.2
Posts per day
1
Posts per week
Wednesday
Most active day
Posts by Weekday
Top Performing Content
• | 093 | • Paul Rodriguez A couple of more gems of Paul I found digging through the drives #paulr...
View on Instagram
• Archive | 090 | • Paul Rodriguez I was digging though my drives and came across a folder labeled...
View on Instagram
• Archive | 091 | • Shane O’Neil & Paul Rodriguez Casual doubles with Shane and Paul at the old Pro...
View on InstagramAnalyzed 12 posts. Top content receives 1.8K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 258 avg engagements per post.
Engagement Trend
Overall Trend
IncreasingComparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">344.5</span>%
Likes Trend
+351.8%
Before: 216 avg
After: 976 avg
Comments Trend
+172.7%
Before: 9 avg
After: 25 avg
Total Engagement
+344.5%
Before: 225 avg
After: 1K avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 168 characters. Medium captions (101-500 chars) perform best with 650 avg engagements.
Hashtag Performance
With Hashtags
12
posts
Without Hashtags
0
posts
Most Used Hashtags
Average 4.8 hashtags per post. Posts with hashtags get 613 more avg engagements.
Growth Indicators
Account Classification
Small InfluencerWith 19.7K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.227
GoodEngagement Rate
3.11%
Above averageTotal Followers
19.7K
Following 4.5K- • Good ratio - more followers than following
- • Engagement rate is above the 3-5% benchmark for small accounts
- • Average of 596 likes and 17 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards neutral & informative with elements of energetic & driven.
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Family & Relationships
Content about family and relationships
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement × 3
Audience Summary
This established account shows high engagement with primarily English content. Average post reaches an estimated 1.8K accounts.
Best Time to Post
Best performing time: Monday 8pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @heathmoe's recent content
@heathmoe's engagement rate of 3.11% is good compared to similar accounts. This indicates a good level of audience interaction and content effectiveness.
Content strategy is 92% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is medium with an average interval of 7 days between posts. medium frequency typically leads to better audience retention.
Best performing video generated 3.0x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 168 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.