heisman's engagement rate sits at 5.67%. That's 215% above what you'd typically see for accounts with 100K-500K followers (average 1.8%) — a sign of a genuinely connected audience.

Out of the last 12 posts, 58% are videos and 42% are photos. Notably, videos tend to get 1.6x more engagement than photos. Content shows up about every 14 days. Captions lean moderate, averaging 223 characters.