@hellofresh
HelloFresh US
Stop scrolling, start stirring. Nothing hits like home cooking. #HelloFresh
@hellofresh Profile Analysis Summary
Based on the last 12 posts
When we look at how hellofresh's audience interacts with their content, we see an engagement rate of 0.13% — that's about 795 likes and 31 comments per post on average. For accounts in the 500K-1M follower range, the typical rate is around 1.5%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 33% of recent posts are videos and 67% are photos. Interestingly, video content tends to spark 4.6x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 9 days — a infrequent rhythm. Captions tend to be moderate-length, averaging around 204 characters.
Key Metrics
624.6K
Followers
587
Following
7.5K
Total Posts
0.13%
Engagement Rate
795
Avg Likes
31
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
624,603 followers
0.13% engagement rate
7502 posts, 31 avg comments
1064.1:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
9.5K
Total Likes
371
Total Comments
Engagement Rate
Your engagement rate is 91% below the Macro (500K-1M) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 97% below typical Macro (500K-1M) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 94% below the Macro (500K-1M) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.1
Posts per day
1
Posts per week
Friday
Most active day
Posts by Weekday
Top Performing Content
There’s nothing better than a home cooked dinner – well, except sharing it with the people you love....
View on Instagram
Free for dinner on April 22? I’m hosting the @HelloFresh Supper Club and want YOU to join me! I’ve c...
View on Instagram
Analyzed 12 posts. Top content receives 6.3K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 1.3K avg engagements per post.
Engagement Trend
Overall Trend
IncreasingComparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">161.8</span>%
Likes Trend
+174.2%
Before: 425 avg
After: 1.2K avg
Comments Trend
-4.7%
Before: 32 avg
After: 30 avg
Total Engagement
+161.8%
Before: 457 avg
After: 1.2K avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 204 characters. Long captions (500+ chars) perform best with 4.4K avg engagements.
Hashtag Performance
With Hashtags
6
posts
Without Hashtags
6
posts
Most Used Hashtags
Average 0.8 hashtags per post. Posts with hashtags get 1.3K more avg engagements.
Growth Indicators
Account Classification
Large InfluencerWith 624.6K followers, this account falls in the Large category (500K-1M). Typical engagement for this tier: 0.5-1%
Following/Followers
0.001
ExcellentEngagement Rate
0.13%
Below averageTotal Followers
624.6K
Following 587- • Very influential - follows far fewer than followers
- • Engagement rate is below the 0.5-1% benchmark for large accounts
- • Average of 795 likes and 31 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards energetic & driven with elements of romantic & emotional.
Food & Cuisine
Food-related content and culinary experiences
Family & Relationships
Content about family and relationships
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
100K-1M followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 2.4K accounts.
Best Time to Post
Best performing time: Friday 4pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @hellofresh's recent content
@hellofresh's engagement rate of 0.13% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 67% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 9 days between posts. low frequency typically leads to better audience retention.
Best performing video generated 7.8x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 204 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.