hellofreshde
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@hellofreshde

HelloFresh Deutschland

Public
12
Posts
206.5K
Followers
2.2K
Following

💚Die weltweit beliebteste Kochbox 🙌Frische Zutaten 😋Über 60 Rezepte pro Woche 📦Grammgenau an Deine Tür geliefert 📸 #hellofreshde Mehr Infos hie...

linkin.bio/hellofreshde
12 posts analyzed

@hellofreshde Profile Analysis Summary

Based on the last 12 posts

When we look at how hellofreshde's audience interacts with their content, we see an engagement rate of 0.12% — that's about 161 likes and 82 comments per post on average. For accounts in the 100K-500K follower range, the typical rate is around 1.8%, so there's some room to grow here — but every audience is different.

Looking at content mix, about 25% of recent posts are videos and 75% are photos.

On the posting side, new content shows up roughly every 2 days — a highly consistent rhythm. Captions tend to be moderate-length, averaging around 286 characters.

Key Metrics

206.5K

Followers

2.2K

Following

12

Total Posts

0.12%

Engagement Rate

161

Avg Likes

82

Avg Comments

Authority Score

51/100
Growing

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
17/25

206,513 followers

Engagement
1/30

0.12% engagement rate

Content
10/20

12 posts, 82 avg comments

Growth
13/15

92.4:1 follower ratio

Trust
10/10

Verified account

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Mid-tier (100K-500K)

1.9K

Total Likes

982

Total Comments

Engagement Rate

0.12%vs 1.8% (avg)
-93%

Your engagement rate is 93% below the Mid-tier (100K-500K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

161vs 8,000 (avg)
-98%

Your average likes are 98% below typical Mid-tier (100K-500K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

82vs 250 (avg)
-67%

Your comments are 67% below the Mid-tier (100K-500K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.5

Posts per day

Average

4

Posts per week

Medium consistency

Wednesday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Most Liked
538532

🔥 WIN WIN WIN 🔥 Wir verlosen 10x unser exklusives Bao Wow T-Shirt! 👕💚 So machst du mit: 1️⃣ Die...

View on Instagram
Content
High Performer
406335

Spargel genießen & Urlaub gewinnen! ✨🌱 Was genau? Bitte einmal swipen ➡️ Die Spargelsaison ist in...

View on Instagram
Content
Video
High Performer
31583

Anzeige - Ich, sobald ich die Rezeptkarten von @hellofreshde & ein Publikum (euch) habe.

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 538 likes on average.

Content Type Analysis

Content Distribution

25%
75%
Videos (3)Photos (9)

Videos

Better
Avg Likes225
Avg Comments33

Photos

Avg Likes140
Avg Comments98

Videos outperform photos by 20 avg engagements per post.

Engagement Trend

Overall Trend

Increasing

Comparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">251.2</span>%

Likes Trend

+150.2%

Before: 92 avg

After: 230 avg

Comments Trend

+844.7%

Before: 16 avg

After: 148 avg

Total Engagement

+251.2%

Before: 108 avg

After: 378 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
3
1-100 chars
Medium
6
101-500 chars
Long
3
500+ chars
Short
Likes130
Comments29
Medium
Likes94
Comments5
LongBest
Likes327
Comments289

Average caption length: 286 characters. Long captions (500+ chars) perform best with 616 avg engagements.

Hashtag Performance

With Hashtags

Better

1

posts

Avg Likes406
Avg Comments335

Without Hashtags

11

posts

Avg Likes139
Avg Comments59

Most Used Hashtags

#spargelzeit×1#gewinnspiel×1#hellofresh×1#regionalgenießen×1#erlebnishof×1

Average 0.4 hashtags per post. Posts with hashtags get 543 more avg engagements.

Growth Indicators

Account Classification

Medium Influencer
1K10K50K500K1M10M+

With 206.5K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%

Following/Followers

0.011

Excellent

Engagement Rate

0.12%

Below average

Total Followers

206.5K

Following 2.2K
Profile Insights
  • Very influential - follows far fewer than followers
  • Engagement rate is below the 1-3% benchmark for medium accounts
  • Average of 161 likes and 82 comments per post

Hashtags & Captions

Top Hashtags

#spargelzeit(1)
#gewinnspiel(1)
#hellofresh(1)
#regionalgenießen(1)
#erlebnishof(1)

Based on 12 recent posts

Top Caption Words

mit(14)
und(10)
auf(8)
spargel(7)
die(7)
jetzt(7)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional66% dominant+Neutral & Informative

The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.

Family & Relationships

Content about family and relationships

Relevance100%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

German68%
French11%
Spanish9%
Turkish6%

Detected from 12 post captions

Audience Engagement

Engagement LevelLow

Based on likes-to-followers ratio

Account SizeMacro Influencer

100K-1M followers

Est. Reach per Post483

Estimated based on average engagement × 3

Audience Summary

This established account shows low engagement with primarily German content. Average post reaches an estimated 483 accounts.

Best Time to Post

Best performing time: Saturday 8am

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @hellofreshde's recent content

@hellofreshde's engagement rate of 0.12% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.

Content strategy is 75% focused on photos, which appears to be the strongest performing format for this profile.

Posting consistency is high with an average interval of 2 days between posts. high frequency typically leads to better audience retention.

Best performing photo generated 4.4x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a moderate approach with an average of 286 characters. This moderate style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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