helloliteracy
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@helloliteracy

Jen Jones | Literacy | Science of Reading

Public
12
Posts
106.1K
Followers
5.4K
Following

Small Groups, Big Growthโ„ข Skill-based phonics instruction with progression-aligned decodable books. Hello Decodablesยฎ vetted by The Reading League.

@helloliteracy Profile Analysis Summary

Based on the last 12 posts

When we look at how helloliteracy's audience interacts with their content, we see an engagement rate of 0.24% โ€” that's about 108 likes and 143 comments per post on average. For accounts in the 100K-500K follower range, the typical rate is around 1.8%, so there's some room to grow here โ€” but every audience is different.

Looking at content mix, about 8% of recent posts are videos and 92% are photos. Interestingly, photo content tends to spark 4.1x more interaction than videos โ€” worth noting for anyone studying this account's strategy.

On the posting side, new content shows up about every 11 days โ€” a infrequent rhythm. Captions tend to be detailed, averaging around 1106 characters.

Key Metrics

106.1K

Followers

5.4K

Following

12

Total Posts

0.24%

Engagement Rate

108

Avg Likes

143

Avg Comments

Authority Score

49/100
Growing

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
17/25

106,056 followers

Engagement
3/30

0.24% engagement rate

Content
10/20

12 posts, 143 avg comments

Growth
9/15

19.7:1 follower ratio

Trust
10/10

Verified account

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Mid-tier (100K-500K)

1.3K

Total Likes

1.7K

Total Comments

Engagement Rate

0.24%vs 1.8% (avg)
-87%

Your engagement rate is 87% below the Mid-tier (100K-500K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

108vs 8,000 (avg)
-99%

Your average likes are 99% below typical Mid-tier (100K-500K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

143vs 250 (avg)
-43%

Your comments are 43% below the Mid-tier (100K-500K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.1

Posts per day

Average

1

Posts per week

High consistency

Monday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Most Liked
314298

Orthographic Mapping: Part 1 A few years ago I shared a post about orthographic mapping and it real...

View on Instagram
Content
Most Comments
112523

You gave the benchmark or universal screener. You have the dataโ€ฆnow what? This is the moment so man...

View on Instagram
Content
High Performer
159392

This question came in after my workshop, and itโ€™s such an important one to think through. Teachers ...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 314 likes on average.

Content Type Analysis

Content Distribution

92%
Videos (1)Photos (11)

Videos

Avg Likes63
Avg Comments2

Photos

Better
Avg Likes112
Avg Comments155

Photos outperform videos by 202 avg engagements per post.

Engagement Trend

Overall Trend

Increasing

Comparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">124.1</span>%

Likes Trend

+18.9%

Before: 99 avg

After: 118 avg

Comments Trend

+310.7%

Before: 56 avg

After: 229 avg

Total Engagement

+124.1%

Before: 155 avg

After: 347 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
1-100 chars
Medium
2
101-500 chars
Long
10
500+ chars
Medium
Likes132
Comments87
LongBest
Likes104
Comments154

Average caption length: 1106 characters. Long captions (500+ chars) perform best with 258 avg engagements.

Hashtag Performance

With Hashtags

3

posts

Avg Likes66
Avg Comments10
#ฬท

Without Hashtags

Better

9

posts

Avg Likes123
Avg Comments187

Most Used Hashtags

#readinginstructionร—3#literacyร—2#scienceofreadingร—2#structuredliteracyร—2#2ร—1#skillgroupsร—1#hellodecodablesร—1#foundationalliteracyร—1

Average 1.1 hashtags per post. Posts without hashtags perform 234 better on average.

Growth Indicators

Account Classification

Medium Influencer
1K10K50K500K1M10M+

With 106.1K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%

Following/Followers

0.051

Excellent

Engagement Rate

0.24%

Below average

Total Followers

106.1K

Following 5.4K
Profile Insights
  • โ€ข Very influential - follows far fewer than followers
  • โ€ข Engagement rate is below the 1-3% benchmark for medium accounts
  • โ€ข Average of 108 likes and 143 comments per post

Hashtags & Captions

Top Hashtags

#readinginstruction(3)
#literacy(2)
#scienceofreading(2)
#structuredliteracy(2)
#2(1)
#skillgroups(1)

Based on 12 recent posts

Top Caption Words

reading(34)
students(27)
instruction(17)
text(12)
literacy(11)
phonics(11)

Common words filtered out for relevance

Content Themes

Content Mood

Neutral & Informative41% dominant+Energetic & Driven

The overall tone of this profile's content leans towards neutral & informative with elements of energetic & driven.

Business & Motivation

Entrepreneurship and motivational content

Relevance100%

Family & Relationships

Content about family and relationships

Relevance33%

Photography & Art

Focus on visual storytelling and artistic content

Relevance29%

Lifestyle & Fashion

Content about lifestyle, fashion, and personal style

Relevance19%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English91%
Portuguese6%
German2%
Spanish0%

Detected from 12 post captions

Audience Engagement

Engagement LevelLow

Based on likes-to-followers ratio

Account SizeMacro Influencer

100K-1M followers

Est. Reach per Post325

Estimated based on average engagement ร— 3

Audience Summary

This established account shows low engagement with primarily English content. Average post reaches an estimated 325 accounts.

Best Time to Post

Best performing time: Monday 4pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @helloliteracy's recent content

@helloliteracy's engagement rate of 0.24% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.

Content strategy is 92% focused on photos, which appears to be the strongest performing format for this profile.

Posting consistency is low with an average interval of 11 days between posts. low frequency typically leads to better audience retention.

Best performing photo generated 2.5x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a detailed approach with an average of 1106 characters. This detailed style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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