@hellomanuela
Manuela Bruttin | Content creator
visual storyteller • travel creator hôtels, lifestyle & escapades ↓ guides & bonnes adresses
@hellomanuela Profile Analysis Summary
Based on the last 12 posts
When we look at how hellomanuela's audience interacts with their content, we see an engagement rate of 1.12% — that's about 83 likes and 166 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 67% of recent posts are videos and 33% are photos. Interestingly, video content tends to spark 5.2x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up pretty much every day — a highly consistent rhythm. Captions tend to be detailed, averaging around 626 characters.
Key Metrics
22.3K
Followers
2.4K
Following
12
Total Posts
1.12%
Engagement Rate
83
Avg Likes
166
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
22,280 followers
1.12% engagement rate
12 posts, 166 avg comments
9.4:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
990
Total Likes
2K
Total Comments
Engagement Rate
Your engagement rate is 55% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 96% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comment rate exceeds the Micro (10K-100K) average by 108%. You're building meaningful conversations with your audience.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
1.1
Posts per day
8
Posts per week
Thursday
Most active day
Posts by Weekday
Top Performing Content
Aujourd'hui c'est ses 40 ans @hellomanuela ✨ Depuis une dizaine d'années, les réseaux m'ont offert ...
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CONCOURS 🍴 Pour fêter la réouverture de @brasserielenational , on te fait gagner un bon de 100.– 🍽...
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CONCOURS @bjpw.ch 🔥 Je ne te la présente plus, tu sais que j’en suis totalement addict. Une marque...
View on InstagramAnalyzed 12 posts. Top content receives 437 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 274 avg engagements per post.
Engagement Trend
Overall Trend
StableComparing 6 older posts to 6 recent posts. Overall engagement has remained stable by <span class="font-medium text-red-400">2.6</span>%
Likes Trend
+109.4%
Before: 53 avg
After: 112 avg
Comments Trend
-32.6%
Before: 199 avg
After: 134 avg
Total Engagement
-2.6%
Before: 252 avg
After: 246 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 626 characters. Long captions (500+ chars) perform best with 322 avg engagements.
Hashtag Performance
With Hashtags
9
posts
Without Hashtags
3
posts
Most Used Hashtags
Average 3.7 hashtags per post. Posts without hashtags perform 180 better on average.
Growth Indicators
Account Classification
Small InfluencerWith 22.3K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.106
GoodEngagement Rate
1.12%
Below averageTotal Followers
22.3K
Following 2.4K- • Good ratio - more followers than following
- • Engagement rate is below the 3-5% benchmark for small accounts
- • Average of 83 likes and 166 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of calm & mindful.
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Travel & Adventure
Content related to travel destinations and adventures
Family & Relationships
Content about family and relationships
Fitness & Health
Posts about fitness, workouts, and healthy living
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily French content. Average post reaches an estimated 248 accounts.
Best Time to Post
Best performing time: Wednesday 4am
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @hellomanuela's recent content
@hellomanuela's engagement rate of 1.12% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.
Content strategy is 67% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is high with an average interval of 1 days between posts. high frequency typically leads to better audience retention.
Best performing video generated 4.3x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a detailed approach with an average of 626 characters. This detailed style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.