@hellommake
MMAKE (pronounced “make”)
Building minds through play-based learning 🧠 Less screen time without more stress ✨ Home of the first washable foam blocks 🧱💦
@hellommake Profile Analysis Summary
Based on the last 12 posts
When we look at how hellommake's audience interacts with their content, we see an engagement rate of 1.43% — that's about 12 likes and 1 comments per post on average. For accounts in the 1K-10K follower range, the typical rate is around 5%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 92% of recent posts are videos and 8% are photos. Interestingly, video content tends to spark 6.9x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 11 days — a infrequent rhythm. Captions tend to be moderate-length, averaging around 390 characters.
Key Metrics
897
Followers
53
Following
12
Total Posts
1.45%
Engagement Rate
12
Avg Likes
1
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
897 followers
1.43% engagement rate
12 posts, 1 avg comments
16.9:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
147
Total Likes
7
Total Comments
Engagement Rate
Your engagement rate is 71% below the Nano (1K-10K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 98% below typical Nano (1K-10K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 98% below the Nano (1K-10K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.1
Posts per day
1
Posts per week
Thursday
Most active day
Posts by Weekday
Top Performing Content
Drawings left on these for weeks… let’s put them to the test. 👀 A little water, a quick rinse, an...
View on Instagram
I let Sasha color…on BLOCKS 😳 And somehow it’s washable?? The markers wipe off so easily, it feels ...
View on Instagram
Watching kids immediately start creating without instructions will never get old 💛 No screens No...
View on InstagramAnalyzed 12 posts. Top content receives 100 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 12 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">85.1</span>%
Likes Trend
-86.0%
Before: 22 avg
After: 3 avg
Comments Trend
-60.0%
Before: 1 avg
After: 0 avg
Total Engagement
-85.1%
Before: 22 avg
After: 3 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 390 characters. Medium captions (101-500 chars) perform best with 16 avg engagements.
Hashtag Performance
With Hashtags
12
posts
Without Hashtags
0
posts
Most Used Hashtags
Average 5.0 hashtags per post. Posts with hashtags get 13 more avg engagements.
Growth Indicators
Account Classification
Micro InfluencerWith 897 followers, this account falls in the Micro category (1K-10K). Typical engagement for this tier: 5-10%
Following/Followers
0.059
ExcellentEngagement Rate
1.43%
Below averageTotal Followers
897
Following 53- • Very influential - follows far fewer than followers
- • Engagement rate is below the 5-10% benchmark for micro accounts
- • Average of 12 likes and 1 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.
Photography & Art
Focus on visual storytelling and artistic content
Family & Relationships
Content about family and relationships
Business & Motivation
Entrepreneurship and motivational content
Entertainment & Music
Entertainment, music, and nightlife content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
Under 1K followers
Estimated based on average engagement × 3
Audience Summary
This growing account shows average engagement with primarily English content. Average post reaches an estimated 37 accounts.
Best Time to Post
Best performing time: Tuesday 12am
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @hellommake's recent content
@hellommake's engagement rate of 1.43% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.
Content strategy is 92% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 11 days between posts. low frequency typically leads to better audience retention.
Best performing video generated 7.9x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 390 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.