@hellopastrycake
Pastrychef Merve
Chef | MEB Onaylı Usta Öğretici |👩🍳 🎂 Özel gün pastaları için dm 📮 🤝 İş birlikleri 🎓 Eğitim & danışmanlık 📍 İstanbul A❤️
@hellopastrycake Profile Analysis Summary
Based on the last 12 posts
When we look at how hellopastrycake's audience interacts with their content, we see an engagement rate of 2.66% — that's about 1.7K likes and 65 comments per post on average. This lines up well with the 2.5% average for accounts with 10K-100K followers — a solid, steady performance.
Looking at content mix, about 92% of recent posts are videos and 8% are photos. Interestingly, video content tends to spark 10.6x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 21 days — a infrequent rhythm. Captions tend to be moderate-length, averaging around 403 characters.
Key Metrics
65.7K
Followers
666
Following
12
Total Posts
2.66%
Engagement Rate
1.7K
Avg Likes
65
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
65,724 followers
2.66% engagement rate
12 posts, 65 avg comments
98.7:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
20.2K
Total Likes
777
Total Comments
Engagement Rate
Your engagement rate is on par with the Micro (10K-100K) average. You're performing as expected for your follower tier.
Avg. Likes per Post
Your average likes are 16% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 19% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.1
Posts per day
0
Posts per week
Thursday
Most active day
Posts by Weekday
Top Performing Content
Mozaik tek pasta 🍰 ganajı için :500 gr sıvı şanti kaynatıyorum içine 500 gr bitter kuvertür çikola...
View on Instagram
Brownie yapılışı 👇 1.100 gr tereyağ ocakta eritip 1200 gr bitter kuvertür çikolata ile karıştırın ...
View on Instagram
Çok sevdiğiniz tarifim yeni gelen arkadaşlarımda kaydetsin 💐🫶🏽 Ganaj: 500 gr sıvı şanti kaynatıy...
View on InstagramAnalyzed 12 posts. Top content receives 9.2K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 1.7K avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">76.4</span>%
Likes Trend
-77.0%
Before: 2.7K avg
After: 629 avg
Comments Trend
-56.1%
Before: 90 avg
After: 40 avg
Total Engagement
-76.4%
Before: 2.8K avg
After: 669 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 403 characters. Long captions (500+ chars) perform best with 4.2K avg engagements.
Hashtag Performance
With Hashtags
12
posts
Without Hashtags
0
posts
Most Used Hashtags
Average 8.6 hashtags per post. Posts with hashtags get 1.8K more avg engagements.
Growth Indicators
Account Classification
Medium InfluencerWith 65.7K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.010
ExcellentEngagement Rate
2.66%
Above averageTotal Followers
65.7K
Following 666- • Very influential - follows far fewer than followers
- • Engagement rate is above the 1-3% benchmark for medium accounts
- • Average of 1.7K likes and 65 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of energetic & driven.
Food & Cuisine
Food-related content and culinary experiences
Photography & Art
Focus on visual storytelling and artistic content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement × 3
Audience Summary
This established account shows average engagement with primarily Turkish content. Average post reaches an estimated 5.1K accounts.
Best Time to Post
Best performing time: Wednesday 4pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @hellopastrycake's recent content
@hellopastrycake's engagement rate of 2.66% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.
Content strategy is 92% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 21 days between posts. low frequency typically leads to better audience retention.
Best performing video generated 5.4x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 403 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.