@hellosawyer
Sawyer - Kids Activities
A DaySmart Company. Connecting your family to a wonder-filled world. Book classes that fit your schedule. Discover your childβs next big adventure β¨π
@hellosawyer Profile Analysis Summary
Based on the last 12 posts
When we look at how hellosawyer's audience interacts with their content, we see an engagement rate of 0.26% β that's about 25 likes and 2 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here β but every audience is different.
Looking at content mix, about 17% of recent posts are videos and 83% are photos. Interestingly, video content tends to spark 7.6x more interaction than photos β worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 115 days β a infrequent rhythm. Captions tend to be moderate-length, averaging around 323 characters.
Key Metrics
10.3K
Followers
2.3K
Following
12
Total Posts
0.26%
Engagement Rate
25
Avg Likes
2
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
10,319 followers
0.26% engagement rate
12 posts, 2 avg comments
4.5:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
295
Total Likes
25
Total Comments
Engagement Rate
Your engagement rate is 90% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 99% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 97% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.0
Posts per day
0
Posts per week
Wednesday
Most active day
Posts by Weekday
Top Performing Content
Sawyer is a marketplace for families to discover wonderful activities as well as a best-in-class sof...
View on Instagram
Sawyer is celebrating 10 years of nurturing neighborhoods into villages π± What started as two Broo...
View on Instagram
Say hi to Petit Bizoo ποΈβ β Petit Bizoo provides art classes and camps to children in LA. Their pro...
View on InstagramAnalyzed 12 posts. Top content receives 143 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 85 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">74.0</span>%
Likes Trend
-75.5%
Before: 40 avg
After: 10 avg
Comments Trend
-52.9%
Before: 3 avg
After: 1 avg
Total Engagement
-74.0%
Before: 42 avg
After: 11 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 323 characters. Medium captions (101-500 chars) perform best with 27 avg engagements.
Hashtag Performance
With Hashtags
0
posts
Without Hashtags
12
posts
Average 0.0 hashtags per post. Posts without hashtags perform 27 better on average.
Growth Indicators
Account Classification
Small InfluencerWith 10.3K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.220
GoodEngagement Rate
0.26%
Below averageTotal Followers
10.3K
Following 2.3K- β’ Good ratio - more followers than following
- β’ Engagement rate is below the 3-5% benchmark for small accounts
- β’ Average of 25 likes and 2 comments per post
Hashtags & Captions
Top Hashtags
No hashtags found in recent posts
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.
Family & Relationships
Content about family and relationships
Food & Cuisine
Food-related content and culinary experiences
Nature & Environment
Posts featuring natural landscapes and wildlife
Photography & Art
Focus on visual storytelling and artistic content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement Γ 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 74 accounts.
Best Time to Post
Best performing time: Wednesday 12pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @hellosawyer's recent content
@hellosawyer's engagement rate of 0.26% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 83% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 115 days between posts. low frequency typically leads to better audience retention.
Best performing video generated 5.7x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 323 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.