@hersheys
HERSHEY'S Chocolate
HERSHEY'S. It's your happy place 🍫
@hersheys Profile Analysis Summary
Based on the last 12 posts
When we look at how hersheys's audience interacts with their content, we see an engagement rate of 0.52% — that's about 2.7K likes and 65 comments per post on average. For accounts in the 500K-1M follower range, the typical rate is around 1.5%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 75% of recent posts are videos and 25% are photos. Interestingly, photo content tends to spark 15.3x more interaction than videos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up pretty much every day — a highly consistent rhythm. Captions tend to be concise, averaging around 108 characters.
Key Metrics
536.9K
Followers
22
Following
12
Total Posts
0.52%
Engagement Rate
2.7K
Avg Likes
65
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
536,933 followers
0.52% engagement rate
12 posts, 65 avg comments
24406.0:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
33K
Total Likes
782
Total Comments
Engagement Rate
Your engagement rate is 65% below the Macro (500K-1M) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 89% below typical Macro (500K-1M) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 87% below the Macro (500K-1M) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.8
Posts per day
6
Posts per week
Monday
Most active day
Posts by Weekday
Top Performing Content
Well well well, what do we have here? 😈 Team Rocket’s taken over this account to announce our brand...
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We thought we’d add a little color to your commute, because where can you find a more iconic R? — TR...
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Analyzed 12 posts. Top content receives 14.5K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 8.8K avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">87.4</span>%
Likes Trend
-87.7%
Before: 4.9K avg
After: 604 avg
Comments Trend
-75.7%
Before: 105 avg
After: 26 avg
Total Engagement
-87.4%
Before: 5K avg
After: 630 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 108 characters. Medium captions (101-500 chars) perform best with 5.8K avg engagements.
Hashtag Performance
With Hashtags
0
posts
Without Hashtags
12
posts
Average 0.0 hashtags per post. Posts without hashtags perform 2.8K better on average.
Growth Indicators
Account Classification
Large InfluencerWith 536.9K followers, this account falls in the Large category (500K-1M). Typical engagement for this tier: 0.5-1%
Following/Followers
0.000
ExcellentEngagement Rate
0.52%
Above averageTotal Followers
536.9K
Following 22- • Very influential - follows far fewer than followers
- • Engagement rate is above the 0.5-1% benchmark for large accounts
- • Average of 2.7K likes and 65 comments per post
Hashtags & Captions
Top Hashtags
No hashtags found in recent posts
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Family & Relationships
Content about family and relationships
Travel & Adventure
Content related to travel destinations and adventures
Entertainment & Music
Entertainment, music, and nightlife content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
100K-1M followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 8.2K accounts.
Best Time to Post
Best performing time: Friday 12pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @hersheys's recent content
@hersheys's engagement rate of 0.52% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 75% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is high with an average interval of 1 days between posts. high frequency typically leads to better audience retention.
Best performing photo generated 5.2x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a minimal approach with an average of 108 characters. This minimal style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.